Advertising & IMC: Creative Brief Workshop

HSUHK welcomed a group of young guests from the St. Teresa Secondary School on 17th October 2022. An array of fascinating activities including the Advertising & IMC: Creative Brief Workshop, Behaviour Laboratory and Virtual Reality and Big Data Analytics Laboratory tasting sessions were arranged.

At the workshop, Dr. Fanny Chan guided our Marketing students to work with the secondary school students to develop a creative brief and create posters promoting their self-designed products. Other than elementary advertising concepts, our students also shared their lives as university students to the young guests. Being of similar ages, two groups of youngsters knew each other quickly and had a great time. Although the activity is designed for secondary school students, it also benefited Marketing students by giving them an opportunity to apply what they learnt to real-life business situations. They all found the workshop exceptionally meaningful.

After that, the group took a campus tour and visited various facilities including the behavioural lab, the virtual reality facilities, and the TV production centre. The tour was full of fun and the day at HSUHK is believed to be a wonderful experience for our young guests.

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