Campus Visit by IVE Students

On April 18, 2023, the Department of Marketing hosted a group of 71 students from the Institution of Vocational Education Kwun Tong (IVE-KT) for a half-day visit.  In addition to giving a brief introduction of the BBA-MKT and BBA-GB programme, the IVE students were given a tour of the campus, an opportunity to experience a taste of U-life, and a glimpse of the range of opportunities available to them in preparation for their future career.

Special thanks to MKT students Lizel Kwok, Vincent Lau and Lori Choi who enthusiastically shared their experience and how they were benefited from their involvement in the Student Marketing Association, the Global Student Exchange Program and the Dream Chasing Program sponsored by the Hong Kong Professional and Senior Executive Association.  This interactive Q&A session was also voted by the IVE students the most interesting part of their visit.

As a follow up, a number of the visitors have indicated interest to come back to HSUHK in June for another event organized by the Department of Marketing.  In addition, BBA-Marketing Programme Director Mr Roy Ying was invited to deliver a lecture on event management to IVE-KT students in the 2023-24 academic semester.

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