On 17 and 24 September 2026, the Department of Marketing successfully conducted two interactive workshops titled “AI + You: Crafting Social Media Content that Connects,” designed to empower our students with practical AI skills to drive marketing innovation. Facilitated by Ms. Joyce Tsang, an experienced content marketer and storyteller, the sessions provided valuable insights into AI tools such as Copilot, Gemini, and DeepSeek within the creative content development process.
Students engaged in hands-on activities that demonstrated how AI can generate compelling visuals and persuasive copy while maintaining an authentic human voice. The workshops emphasized a structured prompt framework, enabling participants to efficiently plan and develop social media content calendars that resonate with target audiences.
These workshops not only advanced students’ AI capabilities but also inspired them to integrate creativity with technology, preparing them for the dynamic digital marketing landscape. The Department of Marketing is committed to equipping future marketers with cutting-edge skills to thrive in an AI-driven world.
