The Department of Marketing is delighted to collaborate with CTF Life to launch the brand-new Marketing Mini-Hackathon this summer. At a project briefing held on 1 April 2026, Mr. Larry Tin and Mr. Michael Chan from CTF Life shared valuable insights into this creative, mentorship-driven marketing challenge designed to inspire innovation and learning beyond the classroom.
Through this initiative, HSUHK students will serve as mentors to secondary school participants, guiding them in developing innovative marketing concepts and effective presentation skills. The experience offers participants an exceptional opportunity to hone leadership abilities, foster personal growth, and enhance their academic and professional portfolios — all while contributing to community engagement and industry collaboration.
Special appreciation goes to Harry and Grace, both BBA-MKT Year 4 students, for inspiring their peers by sharing their experiences from the CTF Life Case Competition. Their reflections provided valuable perspectives on mentorship, creativity, and the application of marketing concepts in real-world contexts.
The launch event generated tremendous enthusiasm among students, many of whom expressed great interest in becoming mentors and contributing to this impactful initiative. This inspiring opportunity to challenge oneself and unlock potential will empower us to make this summer a truly memorable one together.