The logo for the Taught Postgraduate (TPG) Programmes of the School of Business at The Hang Seng University of Hong Kong (HSUHK) unites the values and identity of a growing programme portfolio.
Inspired by HSUHK’s “Bamboo University” heritage, bamboo represents integrity, resilience and humility. The binary digits “1” and “0” reflect technological innovation and digital transformation, while the circular form and extending pathway convey a global outlook and connections across cultures and markets.
Together, these elements express the TPG Programmes’ commitment to combining professional expertise, technological insight and humanistic learning—preparing business leaders with strong character and a global perspective. The logo will represent the MBM, MSc-EM, MBA (C) and new programmes joining the portfolio in the coming academic year.