Research Seminar on “Signaling Trust vs. Perceived Risk: An Empirical Test of Consumer Evaluations of Corporate Heritage Brand Extension”
- Written by nite wong
- Published in 學術研討會系列, 學術研討會系列 - 市場學系
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| Date: | 14 December 2018 (Friday) |
| Time: | 3:00 p.m. |
| Venue: | A315 Block A |
| Speaker: | Prof Lianxi ZHOU Professor of Marketing and International Business Goodman School of Business (GSB) Brock University, Canada |
| Topic: | Signaling Trust vs. Perceived Risk: An Empirical Test of Consumer Evaluations of Corporate Heritage Brand Extension |
