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  • Research Seminar on “Signaling Trust vs. Perceived Risk: An Empirical Test of Consumer Evaluations of Corporate Heritage Brand Extension”

    Date:14 December 2018 (Friday)
    Time:3:00 p.m.
    Venue:A315 Block A
    Speaker:Prof Lianxi ZHOU
    Professor of Marketing and International Business
    Goodman School of Business (GSB)
    Brock University, Canada
    Topic:Signaling Trust vs. Perceived Risk: An Empirical Test of Consumer Evaluations of Corporate Heritage Brand Extension

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    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

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