Research Seminar on “Signaling Trust vs. Perceived Risk: An Empirical Test of Consumer Evaluations of Corporate Heritage Brand Extension”

Date:14 December 2018 (Friday)
Time:3:00 p.m.
Venue:A315 Block A
Speaker:Prof Lianxi ZHOU
Professor of Marketing and International Business
Goodman School of Business (GSB)
Brock University, Canada
Topic:Signaling Trust vs. Perceived Risk: An Empirical Test of Consumer Evaluations of Corporate Heritage Brand Extension

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