Biography

Professor Gerard J. Tellis  is Neely Chaired Professor of American Enterprise, Director of the Institute for Outlier Research in Marketing, Director of the Center for Global Innovation, at the USC Marshall School of Business. Professor. Tellis is an expert in innovation, advertising, social media, new product growth, and global market entry. He has published 7 books and over 200 papers that have won over 30,000 citations in Google Scholar. His publications have won over 25 awards. He is Past-President ISMS and was an Associate Editor of Marketing Science and Journal of Marketing Research.

Selected Publications

1. Christian Pescher, Gerard J. Tellis, & Johann Füller. (2024). Ideators’ success in innovation tournaments: Participation, productivity, or pressure? International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2024.09.003
2. Deepa Chandrasekaran, Gerard J. Tellis, & Gareth M. James. (2022).  Leapfrogging, cannibalization, and survival during disruptive technological change: The critical role of rate of disengagement. Journal of Marketing, 86(1), 149-166. https://doi.org/10.1177/0022242920967912
3. Abhishek Borah, S. Cem Bahadur, Anatoli Colicev, & Gerard J. Tellis. (2022). It pays to pay attention: How firm’s and competitor’s marketing levers affect investor attention and firm value. International Journal of Research in Marketing, 39(1), 227-246 https://doi.org/10.1016/j.ijresmar.2021.09.009