Best Paper Award

In tribute and memory of Dr Esther Li Ling Yee, formerly Professor in the Department of Marketing and International Business at Lingnan University and advocate of the AIB Southeast Asia Chapter, we are delighted to invite you to submit a full paper to be considered for this unique award. Esther was a terrific scholar and dear friend of us all at the conference. She is sadly missed and we are delighted to offer this award to this year’s best paper recipient.