Organised by the School of Business, the Professorial Inaugural Lecture of Masterclass Seminar Series with the topic of Contemporary Leadership: The Art of Assertiveness across Cultures and through COVID-19 is successfully held on 28 January 2021. It is an honour to have Professor Jeanne Fu, the Head of Department of Management and the Head of Honours Academy as our speaker. Prof. Fu makes an inspiring presentation on the implications of leader assertiveness across cultures and how can entrepreneurs respond to the dangers and opportunities during COVID-19. The seminar achieves a great success with attracting many business executives to attend and participants actively raises questions with enthusiastic response.