Biography

Dr Xie received her doctoral degree in Marketing from City University of Hong Kong. Her research focuses on how the ambivalent feelings of consumers towards a product/brand/company influence their information processing and decision-making. Prior to joining HSUHK, Dr Xie taught in City University of Hong Kong and Hang Seng Management College on marketing subjects at the undergraduate level. She also provides consultation services to the industry on customer satisfaction, Advertising Efficiency and, Supply Chain Conflicts Resolution.  

Research and Teaching Interests

• Consumer ambivalence, Online Customer Reviews, Word-of-mouth, Crowdsourcing, Open Innovation, Corporate Governance

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

Academic Journals Articles

• Tang, T. L., Xie, T., Leung, T. K. P. and Barnes, B. R. (2022) “Asian Dimensions of Marketing: On the Concept of a Junzi Organisation”, Journal of Euromarketing, ISSN 1528-6967 (in Press).
• Zeng, F., Tao, R., Yang, Y., & Xie, T. (2017) “How Social Communications Influence Advertising Perception and Response in Online Communities?”. Frontiers in psychology, 8, 1349, ISSN 166401078

Conferences

• Yan, Y., and Xie, T. (2021) “Governance-based View of Corporate Brand Equity: An Empirical Study of Long Lifespan Firms.”, The British Academy of Management 2021 Conference: Recovering from Covid: Responsible Management and Reshaping the Economy, 31 Aug - 3 Sep 2021.  
• Leung, Y., Xie, T., and Chung, H. (2020) “All the Happiest Places on Earth: Cross-cultural Management of Six Disney Theme Parks”, 2020 Academy of International Business Southeast Asia Regional Conference, 3th - 5th December 2020.
• Yan, Y., Xie, T. and Zhang, H. (2020) “Corporate Heritage Management：An Empirical Study of Time-Honored Firm’s Brand and Performance”, The British Academy of Management 2020 Conference: Innovating for a Sustainable Future, 2nd - 4th September.
• Yan, Y., and Xie, T. (2019) “Examining the Role of Corporate Heritage and Brand Equity of Time-Honored Firms on Organizational Transformation”, The British Academy of Management 2019 Conference: The Leading Community for Management Scholars: Building and Sustaining High Performance Organisations in Uncertain Times, Aston,  United Kingdom, 03-05 September 2018. 
• Yan, Y., and Xie, T. (2018) “Corporate Heritage Cognition, Brand Equity and Performance in the Chinese ‘Time-Honored’ Firms”, The British Academy of Management 2018 Conference: Driving Productivity in Uncertain and Challenging Times, Bristol, United Kingdom, 04-06 September 2018. 
• Xie, T. (2018) “Junzi Corporate Culture: What Is It and How to Build It in Organizations”, The 27th World Business Congress: Transformation, Coopetition and Sustainability in The Era of Globalization, Engagement and Disruptive Technology, Hong Kong S.A.R., China, 10-14 June 2018.  
• Xie. T., and Yan, Y. (2017) “Why Consumer Ambivalence Toward Online Review Matters: The Construction of Review Credibility Through Improving Authenticity and Diagnosticity”, The British Academy of Management 2017 Conference: Re-Connecting Management Research with The Disciplines: Shaping the Research Agenda for The Social Sciences, Warwick, United Kingdom, 05-07 September 2017. 
• Yan, Y., and Xie, T. (2017) “Control and Trust and Its Inter-Organizational Collaboration: Sino-Foreign Firms”, The British Academy of Management 2017 Conference: Re-Connecting Management Research with The Disciplines: Shaping the Research Agenda for The Social Sciences, Warwick, United Kingdom, 05-07 September 2017. 
• Xie, T., and Yan, Y. (2017) "Do Ambivalent Attitudes toward Products Reduce as a Result of Exposure to Online Reviews? A Two-stage Exploration", American Marketing Association 2017 Summer Conference, San Francisco, The United States of America, 4-6 August 2017.