The author of "Life Hacks" and "Growth Hacks", Dr. Ip is an award-winning brand strategist, renowned columnist and expert commentator in Web3, Tech, Branding and e-Commerce. He has held a variety of senior positions for leading multinationals and conglomerates, ranging from corporate consulting to public affairs advisory. Currently, he serves as the Chairman of the Asia MarTech Society and sits on the Advisory Boards of several professional organisations, including two universities. In addition, he is a strategic advisor for a Web3-focused VC firm with a USD 75 million asset portfolio.

Research and Teaching Interests

• MarTech
• Web3
• e-Commerce
• Social Commerce
• Digital Marketing
• AI
• Growth Hacking
• Entrepreneurship

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

• Growth Hacks: Social Media Tips for Small Businesses & Startups, (ISBN: 978-1981043231)
• Life Hacks: The Ten Things They Don't Teach You in School, (ISBN: 978-1980794899)
• Tech Columnist for Hong Kong Economic Journal (信報)

Awards

• Top 50 Business and Marketing Visionaries 2023 - Adello Magazine
• 40 under 40 Perspective A&D Awards, 2021
• Finalist of 2021 CPA Australia, Australia China Alumni of the year
• Asia eCommerce Awards 2021, Best e-Commerce – Lifestyle &Entertainment (Bronze)
• 2020 IBA Awards – Corporate Communications of the Year (Bronze)

Business and Professional Engagement

• Chairman - Asia MarTech Society
• Chairperson - Asia Property Awards, Greater China
• Accreditation Advisory Panel, HKBU School of Continuing Education
• Harvard Business Review, Advisory Council
• Qualified Accountant (Institute of Public Accountants, Australia)