Marketing Lecture Series
- Written by Benjamin Yau
- Published in Research Seminar Series, Research Seminar Series - Department of Marketing
- Permalink
| Date: | 11 July 2018 (Wednesday) |
| Time: | 3:30 – 5:45 p.m. |
| Venue: | A315 S H Ho Academic Building |
| Speakers & Topics: | Mr CHAN Hung Fai, Sunny i) Antecedents and consequences of caring as a brand image: Implications for business practitioners in Hong Kong ii) Effects of Photos on eWOM Effectiveness |
| Dr HO Kwok Wai, Kelvin Does my no-show really matter? An exploratory study from the perspectives of customers and restaurant operators |
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| Dr KWONG Ka Kei, Kenneth Behind Luxury Experience and Loyalty: Research Agenda on Self-brand Congruity and Independent Self-Construal |
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| Dr KWOK Wai Yee, Susanna Brand Orientation: Redefinition and Constructs Pre-test |
- motopress-ce-save-in-version:
- 2.0.3
