Marketing Lecture Series

Date:11 July 2018 (Wednesday)
Time:3:30 – 5:45 p.m.
Venue:A315 S H Ho Academic Building
Speakers & Topics:Mr CHAN Hung Fai, Sunny
i) Antecedents and consequences of caring as a brand image: Implications for business practitioners in Hong Kong
ii) Effects of Photos on eWOM Effectiveness
Dr HO Kwok Wai, Kelvin
Does my no-show really matter? An exploratory study from the perspectives of customers and restaurant operators
Dr KWONG Ka Kei, Kenneth
Behind Luxury Experience and Loyalty: Research Agenda on Self-brand Congruity and Independent Self-Construal
Dr KWOK Wai Yee, Susanna
Brand Orientation: Redefinition and Constructs Pre-test

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