HSUHK | EN | A A A
  • Marketing Lecture Series

    Date:11 July 2018 (Wednesday)
    Time:3:30 – 5:45 p.m.
    Venue:A315 S H Ho Academic Building
    Speakers & Topics:Mr CHAN Hung Fai, Sunny
    i) Antecedents and consequences of caring as a brand image: Implications for business practitioners in Hong Kong
    ii) Effects of Photos on eWOM Effectiveness
    Dr HO Kwok Wai, Kelvin
    Does my no-show really matter? An exploratory study from the perspectives of customers and restaurant operators
    Dr KWONG Ka Kei, Kenneth
    Behind Luxury Experience and Loyalty: Research Agenda on Self-brand Congruity and Independent Self-Construal
    Dr KWOK Wai Yee, Susanna
    Brand Orientation: Redefinition and Constructs Pre-test
    motopress-ce-save-in-version:
    2.0.3

    Address

    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

    Log In

    Create an account