2016/17 Marketing Seminar 2: Prof Piyush Sharma shared his research journey on Intercultural Service Encounters (ICSEs)

Prof Piyush Sharma, Professor of Marketing at Curtin University in Australia, shared his experience of research on Intercultural Service Encounters (ICSEs). Prof Sharma explained how he identified a meaningful research gap in the field, then converted into a novel research idea and further developed it into a full-fledged research stream over the years. The seminar was well-received by participants and guaranteed enthusiastic discussion.