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  • HSUHK welcomed a group of young guests from the St. Teresa Secondary School on 17th October 2022. An array of fascinating activities including the Advertising & IMC: Creative Brief Workshop, Behaviour Laboratory and Virtual Reality and Big Data Analytics Laboratory tasting sessions were arranged. At the workshop, which was held by the Department of Marketing, the secondary school students worked with our Marketing students to develop a creative brief and create posters promoting their self-designed products. Other than elementary advertising concepts, our students also shared their lives as university students to the young guests. Being of similar ages, two groups… Read more...
    The CEO Talk organized by the Department of Marketing on 28 September 2022 featured Ms Winnie LEE, co-founder and CEO of Spread-it and Mr Thomas WONG, founder of People On Board.  The speakers shared not only their experience in starting their own businesses but also their insights on the marketing of their products and services outside of Hong Kong.  The event attracted the attendance of over 100 teachers and students with some very interactive Q&A discussion on issues related to influencer marketing, social enterprises and the journey of a start-up entrepreneur.… Read more...
    In the academic year 2021/22, despite the pandemic, our members have been dedicated to their research work and shared their research findings at international conferences and workshops, including Conferences Dr Haksin CHAN, Dr Kevin ZENG and Dr Morgan YANG: “Managing buyer-generated reviews on multi-sided platforms: A co-creation perspective,” Australian & New Zealand Marketing Academy (ANZMAC) Conference [Virtual]. Dr Fanny CHAN: “The role of visual-spatial properties in Chinese brand name recognition and perception,” International Conference on Management, Economics and Finance (ICMEF) at Zurich, Switzerland, July 2022. Dr Man Lai CHEUNG: “Understanding individual participation in NGOs’ time banking,” Australian & New Zealand… Read more...
    During the Business School Gala Week of 2022, the Department of Marketing hosted an event entitled “A Marketing Perspective: Retail Vitality and Consumer Health” on 27 June engaging over 80 industry representatives from both private and public sectors.   Dr Kenneth KWONG (Assistant Professor) presented the results of the survey conducted in the retail and catering industry, with updates on the latest research findings about the industry and suggestions on how consumer health can be promoted through research.  The highlight of the event was students’ experience sharing, led by Dr Winnie Chan, on  insights they gained from participating in international competitions… Read more...
    May 5 marked the end of the Hong Kong’s Climate Action Plan 2050 – Marketing Proposal Competition, jointly organized by the Department of Marketing and the HKSAR Environmental Campaign Committee. Five student teams in the final round presented their marketing strategies designed to change the behavior of Hong Kong people on issues related to food waste, overpackaging and plastic waste. Their creativity and efforts were appreciated by the adjudication committee comprised of our professors as well as industry practitioners. Before the competition, two seminars were held on 23 February and 11 March to enhance students’ understanding of the challenges that… Read more...
    On 27 January 2022, the Department of Marketing held the Kick-off Ceremony of the Alumni Mentorship Program, which aims at connecting our students and alumni and giving guidance to students on learning and career planning. Over 30 mentors and 50 mentees participated in the scheme, which shows a strong bonding between alumni and their alma mater. In the ceremony, a time was designed for mentors and mentees to get to know each other and all pairs had a great time, marking a good start of the scheme.… Read more...
    On 11 November 2021, Mr Tung-keung Chiang , the Managing Director of CLP Power Hong Kong, shared with our students his experience and strategy in management, especially how to incorporate advanced technology and modern ideas into traditional business operations, so as to cater future needs and be a responsible energy supplier. The talk attracted over 100 teachers and students to join and was well received.  … Read more...
    The HKACEP x HSUHK Marketing Promotion Proposal Competition was jointly organized by the Department of Marketing and The Sports Federation and Olympic Committee of Hong Kong, China.  On 27 September 2021, a briefing event was held with guest speakers Mr Kam-po WONG, former representative of Hong Kong Cycling Team, Mr Kenneth CHIU, Hong Kong’s first professional baseball player, and Mr David SO, Manager of HKACEP.  This star-studded event attracted over 100 teachers and students to participate.  Our guests shared their sports career as well as transformation and continuous education in the 2nd phase of their career. Discussion and exchange was… Read more...
    Updates The Marketing Plan submission deadline and Presentation Day of the Competition have been updated to 16 October 2020 (Friday) and 5 November 2020 (Thursday) accordingly. HSUHK X Relife – Marketing Plan Competition 2020恒大+ 八川『疫流而上』抗疫市場策劃大賽  Department of MarketingWu Jieh Yee Centre for Innovation and EntrepreneurshipThe Hang Seng University of Hong Kong The HSUHK X Relife Group– Marketing Plan Competition is an experiential learning activity jointly organised by the Department of Marketing and Wu Jieh Yee Centre for Innovation and Entrepreneurship (WUCIE) of HSUHK, with sponsorship from Relife Group. It aims to nurture HSUHK students’ creativity, turn their ideas into a strategic marketing plan and enable… Read more...

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    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

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