#FINAL_G2_中港網絡口碑與營銷研討會banner2800mm x 4700mm-01 (26 June 2019)

You are cordially invited to join a symposium titled “Word of Web and Digital Marketing in the Chinese Context” (中港網絡口碑與營銷研討會) to be held on 25-26 July 2019. This symposium features prominent scholars and practitioners on word-of-mouth from Hong Kong, Mainland China and the USA. It is funded by the Research Grants Council (RGC) of Hong Kong SAR (UGC/IIDS14/B03/18) and hosted by the Department of Marketing, The Hang Seng University of Hong Kong.

Date: 25-26 July 2019 (Thur – Fri) Venue: Fung Yiu King Hall, Block A, The Hang Seng University of Hong Kong (campus map) Online Registration: Click HERE Symposium schedule: Click HERE

Special Issue in Journal of Global Marketing (JGM)
This symposium is intended to facilitate intellectual exchange between researchers and practitioners across different regions and disciplines. Toward this end, a special issue devoted to the symposium theme will be published in Journal of Global Marketing (JGM). Two of the organizers at the symposium, Haksin Chan and Morgan Yang (both from The Hang Seng University of Hong Kong), will be the co-editors of this special issue. JGM Special Issue Details:  https://think.taylorandfrancis.com/global-marketing-cultural-reviews/?utm_source=CPB_think&utm_medium=cms&utm_campaign=JOF10165#?utm_source=CPB&utm_medium=cms&utm_campaign=JOF10165

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