The Department of Marketing has organized the featuring Microfilm Competition. define CLEAN, a Hong Kong-based green technology start-up that specialises in the development and production of safe and affordable powdered personal and household cleaners and disinfectants. The event provided students with a valuable opportunity to apply their marketing knowledge and skills to real-word challenges. A total of 24 teams participated with great enthusiasm. The challenge allowed students to unleash their creativity in developing integrated marketing communication campaigns that would effectively promote the social enterprise and its environmentally sustainable cleaning products. At the award presentation ceremony, Dr. Fanny CHAN, the Head…
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D751, 7/F,
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,
New Territories
