Gabriella, an international exchange student from Switzerland studying at the Hang Seng University of Hong Kong, had the opportunity to support Bigelius, a Swedish skincare brand, at the Cosmoprof Asia expo.
At this prestigious event, she gained hands-on experience in all aspects of the expo preparation, including booth setup, interaction with visitors, product promotion and customer services. Not only did she acquire practical experiences from industry professionals on recruiting partners, negotiating and connecting with customers, but also earned first-hand exposure to the importance of global marketing in building a successful brand.
As a token of appreciation, she and her teammates received skincare products, and their efforts were recognized by their University teachers. She encouraged other students to seize the exciting opportunities provided by HSUHK.
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