2016/17 Marketing Seminar 1- “Marketing’s Role in China’s Move to a Market-based Economy”

On 29 September 2016, Dr Min Chung KIM from The University of Hong Kong gave a research seminar on “marketing’s role in China’s move to a market-based economy.”  Specifically, he analyzed Chinese firms’ stock prices and financial data from 2005 to 2010 along with information concerning each firm’s “political connections” and “government ownership.” It was found that connections to the central government are more closely associated with marketing success than connections to local governments.

In addition, state majority ownership hampers the development of marketing expertise and makes marketing less effective. The presentation was well received by participants and guaranteed enthusiastic discussion.