Professor Russell W. BELK
Professor of Marketing
Kraft Foods Canada Chair in Marketing
Schulich School of Business
York University
Biography
Professor Russell W. Belk is York University Distinguished Research Professor, Royal Society of Canada Fellow, and Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. This work is primarily qualitative and is often conceptual, visual, and cultural. Professor Belk is the past president and fellow in Association for Consumer Research (ACR) and has over 800 publications. He has received numerous research and teaching awards including the Sheth Foundation/ Journal of Consumer Research Award for long-term contribution to consumer research. In 2012 a 10-volume compendium with discussions of his work was published in the Sage Legends in Consumer Behavior series. In 2023 he received an honorary doctorate from Université de Reims with a festschrift in his honor.Selected Publications
- Marian Makkar, Samuelson Appau, & Russell W. Belk (2024). Value Outcomes in Airbnb as a Chronotopic Service. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2024.05.008
- Russell W. Belk, Gopal Das & Shailendra Pratap Jain (2023). The Ubiquity of Scarcity. Journal of the Academy of Marketing Science, 51(6), 1191–1196. https://doi.org/10.1007/s11747-023-00984-w
- Rohit Varman, Russell W Belk, & Hari Sreekumar (2023). Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising. Journal of Consumer Research, 51(2), 362–382. https://doi.org/10.1093/jcr/ucad063
