Professor Yuxin CHEN
Dean of Business
Director of NYU Shanghai CBER
Distinguished Global Professor of Business, New York University Shanghai
Global Network Professor, New York University
Biography
Professor Yuxin Chen joined New York University in July 2013 as the Global Network Distinguished Professor of Business at NYU Shanghai, with an affiliation with NYU Stern Marketing. Professor Chen was previously a professor at the Kellogg School of Management at Northwestern University, in addition to teaching at NYU Stern for a decade earlier in his career. Professor Chen's primary research areas include competitive strategies, data-driven marketing, Internet marketing, pricing, retailing, structural empirical models, Bayesian econometric methods and behavioral economics. Professor Chen currently serves as Associate Editor for the Journal of Marketing Research, Management Science, Marketing Science and Quantitative Marketing and Economics. He also serves as a Senior Editor for Production and Operations Management Journal (POMS) and Customer Needs and Solutions (CNS).Selected Publications
- Chen, Yuxin, Jinzhao Du & Ying Lei (2024), “The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information,” forthcoming at Marketing Science, 0(0). https://doi.org/10.1287/mksc.2022.0380
- Liang, Yitian (Sky), Xinlei (Jack) Chen, Yuxin Chen, Ping Xiao & Jinglong Zhang (2024). “Mobile Ad Fraud: Empirical Patterns in Publisher and Advertising Campaign Data,” International Journal of Research in Marketing, 41(2), 265-281. https://doi.org/10.1016/j.ijresmar.2023.09.003
- Chen, Yuxin & Qihong Liu, (2022), "Signaling Through Advertising When Ad Can be Blocked," Marketing Science, 41(1), 166-187. https://doi.org/10.1287/mksc.2021.1288
