Dr. Fanny Chan, Head and Associate Professor of the Department of Marketing, co-led a team consisting of Jeffrey Wong, a talented Year 4 BBA-MKT student from HSUHK, and a master’s degree student from CUHK, in the Cyberport University Partnership Programme (CUPP) 2024. The team was shortlisted and participated in workshops and the Web3 Entrepreneurship Boot Camp at Draper University in the USA, showcasing remarkable growth and dedication. Their project “Earnet” focused on “Web3 Freelancer Platform” which is a pioneering Web 3.0 networking platform that bridges the gap between freelancers from emerging markets and businesses in developed economies. By facilitating connections…
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Marketing Communications Effectiveness: The Role of Experiential Technology and Artificial intelligence On August 30, 2024, we coorganised an interesting seminar titled “Marketing Communications Effectiveness: The Role of Experiential Technology and Artificial Intelligence.” The event featured a distinguished panel consisting of Mr. Arthur Chan, Vice Chairman of Interactive Advertising Bureau Hong Kong (IABHK), and Prof. John Ford, Professor of Marketing and International Business at Old Dominion University, USA. They shared their expertise on how experiential technology and artificial intelligence can elevate marketing communications. The seminar drew a diverse audience of 100 onsite and online participants, including students, faculty members, and industry…
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D751, 7/F,
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,
New Territories
