During the Business School Gala Week of 2022, the Department of Marketing hosted an event entitled “A Marketing Perspective: Retail Vitality and Consumer Health” on 27 June engaging over 80 industry representatives from both private and public sectors. Dr Kenneth KWONG (Assistant Professor) presented the results of the survey conducted in the retail and catering industry, with updates on the latest research findings about the industry and suggestions on how consumer health can be promoted through research. The highlight of the event was students’ experience sharing, led by Dr Winnie Chan, on insights they gained from participating in international competitions…
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May 5 marked the end of the Hong Kong’s Climate Action Plan 2050 – Marketing Proposal Competition, jointly organized by the Department of Marketing and the HKSAR Environmental Campaign Committee. Five student teams in the final round presented their marketing strategies designed to change the behavior of Hong Kong people on issues related to food waste, overpackaging and plastic waste. Their creativity and efforts were appreciated by the adjudication committee comprised of our professors as well as industry practitioners. Before the competition, two seminars were held on 23 February and 11 March to enhance students’ understanding of the challenges that…
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On 27 January 2022, the Department of Marketing held the Kick-off Ceremony of the Alumni Mentorship Program, which aims at connecting our students and alumni and giving guidance to students on learning and career planning. Over 30 mentors and 50 mentees participated in the scheme, which shows a strong bonding between alumni and their alma mater. In the ceremony, a time was designed for mentors and mentees to get to know each other and all pairs had a great time, marking a good start of the scheme.…
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On 11 November 2021, Mr Tung-keung Chiang , the Managing Director of CLP Power Hong Kong, shared with our students his experience and strategy in management, especially how to incorporate advanced technology and modern ideas into traditional business operations, so as to cater future needs and be a responsible energy supplier. The talk attracted over 100 teachers and students to join and was well received. …
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The HKACEP x HSUHK Marketing Promotion Proposal Competition was jointly organized by the Department of Marketing and The Sports Federation and Olympic Committee of Hong Kong, China. On 27 September 2021, a briefing event was held with guest speakers Mr Kam-po WONG, former representative of Hong Kong Cycling Team, Mr Kenneth CHIU, Hong Kong’s first professional baseball player, and Mr David SO, Manager of HKACEP. This star-studded event attracted over 100 teachers and students to participate. Our guests shared their sports career as well as transformation and continuous education in the 2nd phase of their career. Discussion and exchange was…
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Address
D751, 7/F,
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,
New Territories
