CEO Talk – Microfilm & Storytelling: Blending Brands in a Resonating Story

On 3rd November 2018, Mr Robert Law, Group Business Director and Co-founder of RKPI, shared with our students about his career in advertising and the journey of founding the agency. Having over fifteen years of experience in the advertising industry, Mr Law discussed the power of storytelling and demonstrated to students how branded content was blended in a resonating story. Many students are interested in the advertising industry and are eager to join the profession. They have asked many interesting questions. The talk was well received and generated enthusiastic discussions.