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  • Faculty Members Directory

    Professor Bradley R BARNES

    PhD (University of Leeds)
    MSc in Marketing with Commendation (University of Huddersfield)
    Post Graduate Diploma in Marketing, CIM Chartered Institute of Marketing
    Post Graduate Diploma in Learning and Teaching in Higher Education (University of Leeds)
    Post Graduate Certificate in Learning and Teaching in Higher Education (University of Leeds)
    BA (Hons) Business Studies
    Dean, School of Business
    Professor of International Management & Marketing
    Department of Marketing

    Tel : (852) 3963 5102
    Email : bradleybarnes@hsu.edu.hk

    Biography

    Dr Bradley R Barnes is Dean and Professor at the School of Business, The Hang Seng University of Hong Kong. He is also Distinguished Visiting Professor at Paris School of Business. He was previously the Assistant Dean of Research and Professor of International Management & Marketing at Sheffield Business School and prior to that was Associate Dean for Internationalisation and Professor of International Management & Marketing at the Sheffield University Management School. His first professorial appointment was as the Hong Kong Alumni Endowed Chair Professor in International Management at Kent Business School. Before joining academia, Professor Barnes spent over ten years working closely with enterprise, having been employed for both a Chamber of Commerce and a national medical trade association. Since joining academia Dr Barnes has continued to engage with government and industry and in recent times has worked with UKTI (London and the South East) to deliver a series of programmes to support overseas business expansion. He has also more recently worked on two funded international projects, one in collaboration with the Chinese government and the other to promote a Sino-Anglo business incubator centre in a newly proposed China Town development. In the academic field, Dr Barnes is a leading scholar in international markets and business. He has published in all the leading IB and international marketing journals including the Journal of International Business Studies, Journal of World Business, Journal of International Marketing, Management International Review, International Business Review, International Marketing Review and International Journal of Advertising among many others. Based on his international expertise, Professor Barnes served as External Assessor for Xi'an Jiaotong - Liverpool University's (Suzhou campus) Periodic Review and subsequently is an External Examiner for them. Dr Barnes is fluent in French and is working hard to improve his basic command of Mandarin Chinese.

    Research and Teaching Interests

    • International management, global marketing and guanxi relationships.

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

      Publications:
    • Abosag, I., Yen, D. A., Barnes, B. R. and Gadalla, E. (2021) “Rethinking Guanxi and Performance: Understanding the dark side of Sino-U.S. Business Relationships”, International Business Review, ISSN 0969-5931 (in Press).
    • Shaalan, A., Tourky, M., Barnes, B. R., Jayawardhena, C., and Elshaer, I. (2021) “Arab Networking and Relationship Marketing: Is there a need for both?”, Journal of Business and Industrial Marketing, ISSN 0885-8624 (in Press).
    • Berger, R., Barnes, B. R. and Silbiger, A. (2021) “Scale Development and Validation for Measuring Business-to-Business Wasta Relationships”, Journal of Business and Industrial Marketing, ISSN 0885-8624 (in Press).
    • Silbiger, A., Barnes, B. R., Berger, R. and Renwick, D. (2021) “The role of regulatory focus and its influence on the cultural distance – Adjustment relationship for expatriate managers”, Journal of Business Research, Vol. 122, ISSN 01482963.
    • Malik, A., Merunka, D., Akram, M. S., Barnes, B. R. and Chen, A. (2020) “Self‐concept, individual characteristics, and counterfeit consumption: Evidence from an emerging market”, Psychology & Marketing, Vol. 37, ISSN 0742-6046.
    • Zhou, L., Xu, S., Xu, H. and Barnes, B. R. (2020) “Unleashing the Dynamics of Product-Market Ambidexterity in the Pursuit of International Opportunities: Insights from Emerging Market Firms”, International Business Review, Vol. 29, No. 6, ISSN 0969-5931.
    • Berger, R., Barnes, B. R., Konwar, Z. and Singh, R. (2020) “Doing Business in India: The Role of Jaan-Pehchaan”, Industrial Marketing Management, Vol. 89, ISSN 0019-8501.
    • Leung, T. K. P., and Barnes, B. R. (2020) “Ethical Cronyism: An Insider Approach for Building Guanxi and Leveraging Business Performance in China”, Asia Pacific Business Review, Vol. 26, No. 2, ISSN 1360-2381.
    • Yu, Q., Barnes, B. R. and Ye, Y. (2020) “Investigating Internal Market Orientation: Is Context Relevant?”, Qualitative Market Research, Vol.23, No.3, ISSN 1352-2752 (in Press).
    • Song, Y., Berger, R., Yosipof, A., and Barnes, B. R. (2019) “Mining and Investigating the Factors Influencing Crowdfunding Success”, Technological Forecasting & Social Change, Vol. 148, ISSN 0040-1625.
    • Yu, Q., Yen, D. A., Barnes, B. R. and Huang, Y. A. (2019) “Enhancing firm performance through internal market orientation and employee organisational commitment”, International Journal of Human Resource Management, Vol. 30, No. 6, ISSN 0958-5192.
    • Berger, R., Herstein, R., Silbiger, A., and Barnes, B. R. (2018) “Is Guanxi Universal in China? Some Evidence of a Paradox”, Journal of Business Research, Vol. 86, No. 5, ISSN 01482963.
    • Pham, T. S. H., Monkhouse, L. L. and Barnes, B. R. (2017) “The Influence of Relational Capability and Marketing Capabilities on the Export Performance of Emerging Market Firms”, International Marketing Review, Vol. 34, No. 5, ISSN 0742-6046.
    • Berger, R., Herstein, R., Silbiger, A. and Barnes, B. R. (2017) "Developing International Business Relationships in a Russian Context", Management International Review, Vol. 57, No.3, ISSN 0938-8249.
    • Herstein, R., Drori, N., Berger, R., and Barnes, B. R. (2017) “Exploring the Gap Between Policy and Practice in Private Branding Strategy Management in an Emerging Context”, International Marketing Review, Vol. 34, No. 4, ISSN 0742-6046.
    • Silbiger, A., Berger, R., Barnes, B. R., and Renwick, D. W. J. (2017) "Improving Expatriation Success: The Roles of Regulatory Focus and Burnout", British Journal of Management, Vol. 28, No. 2, ISSN 1467-8551.
    • Abosag, I., Yen, D. A. and Barnes, B. R. (2016) “What is Dark about the Dark-Side of Business Relationships?”, Industrial Marketing Management, Vol. 55, ISSN 0019-8501.
    • Tran, T. T., Pham, T. S. H. and Barnes, B. R. (2016) "Spatial Spillover Effects from Foreign Direct Investment in Vietnam", Journal of Development Studies, Vol. 52, No. 10, ISSN 0822-0388.
    • Chan, S. F., Barnes, B. R. and Fukukawa, K. (2016) "Consumer Control, Dependency and Satisfaction with On-line Service", Asia Pacific Journal of Marketing & Logistics, Vol. 28, No. 4, ISSN 1355-5855.
    • Gomes, E., Barnes, B. R. and Mahmood, T. (2016) “A Twenty-Two Year Review of Strategic Alliance Research in the Leading Management Journals”, International Business Review, Vol. 25, No.1, ISSN 0969-5931.
    • Barnes, B. R., Leonidou, L.C., Siu, N. Y. M. and Leonidou, C. N. (2015) “Interpersonal Factors as Drivers of Quality and Performance in Western-Hong Kong Inter-Organizational Business Relationships’, Journal of International Marketing, Vol. 23, No. 1, ISSN 1069-031X.
    • Wang, C. L., Shi, Y. and Barnes, B. R. (2015) “The Role of Satisfaction, Trust and Contractual Obligation on Long-Term Orientation”, Journal of Business Research, Vol. 68, No. 3, ISSN 01482963.
    • Berger, R., Herstein, R., Silbiger, A. and Barnes, B. R. (2015) “Can Guanxi be Created in Sino-Western Relationships? Assessment of Western Firms Trading with China Using the GRX Scale”, Industrial Marketing Management, Vol. 47, ISSN 0019-8501.
    • Berger, R., Silbiger, A., Herstein, R. and Barnes, B. R. (2015) “Analyzing Business-to-Business Relationships in an Arab Context”, Journal of World Business, Vol. 50, No. 3, ISSN 1090-9516.
    • Herstein, R., Drori, N., Berger, R., and Barnes, B. R. (2015) “Anti-counterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Profiles”, Psychology & Marketing, Vol. 32, No. 8, ISSN 0742-6046.
    • Li, D., Wang, C. L., Jiang, Y., Barnes, B. R. and Zhang, H. (2014) “The Asymmetric Influence of Cognitive and Affective Country Image on Rational and Experiential Purchases", European Journal of Marketing, Vol. 48, No. 1/2, ISSN 0309-0566.
    • Chakrabarti, R., Barnes, B. R., Berthon, P., Pitt, L. and Monkhouse, L. (2014) “Goal Orientation Effects on Behavior and Performance: Evidence from international sales agents in the Middle East”, International Journal of Human Resource Management, Vol. 25, No. 2, ISSN 0958-5192.
    • Monkhouse, L. L., Barnes, B. R. and Pham, T. S. H. (2013) “Measuring Confucian Values Among East Asian Consumers: A Four Country Study”, Asia Pacific Business Review, Vol. 19, No. 3, ISSN 1360 - 2381.
    • Zhou, L., Wu, A. and Barnes, B. R. (2012) “The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities”, Journal of International Marketing, Vol. 20, No. 4, ISSN 1069-031X.
    • Wang, C. L., Li, D., Barnes, B. R. and Ahn, J. (2012) “County Image, Product Image and Consumer Purchase Intention: Evidence from an Emerging Economy”, International Business Review, Vol. 21, No.6, ISSN 0969-5931.
    • Monkhouse, L. L., Barnes, B. R. and Stephan, U. (2012) “The Influence of Face and Group Orientation on the Perception of Luxury Goods: A Four Market Study of East Asian Consumers”, International Marketing Review, Vol.29, No. 6, ISSN 0742-6046.
    • Thwaites, D., Lowe, B., Monkhouse, L. L. and Barnes, B. R. (2012) “The Impact of Negative Publicity on Celebrity Ad Endorsements”, Psychology & Marketing, Vol.29, No. 9, ISSN 0742-6046.
    • Lowe, B., Barnes, B. R. and Rugimbana, R. (2012) “Discounting in International Markets and the Face Value Effect: A Double Edged Sword”, Vol. 29, No. 3, Psychology & Marketing, ISSN 0742-6046.
    • Lowe, B. and Barnes, B. R. (2011) “Consumer Perceptions of Monetary and Non-Monetary Introductory Promotions for New Products”, Journal of Marketing Management, Vol. 27, No. 7, ISSN 0267-257X.
    • Barnes, B. R., Yen, D. A., and Zhou, L. (2011) “Investigating Guanxi Dimensions and Relationship Outcomes: Insights from Sino-Anglo Business Relationships”, Industrial Marketing Management, Vol. 40, No. 4, ISSN 0019-8501.
    • Yen, D. A., and Barnes, B. R., (2011) “Analyzing Stage and Duration of Anglo-Chinese Business-to-Business Relationships”, Industrial Marketing Management, Vol. 40, No. 3, ISSN 0019-8501.
    • Li, Y., Li, X., Liu, Y., and Barnes, B. R. (2011) “Knowledge Communication, Exploitation and Endogenous Innovation: The Moderating Effects of Internal Controls in SMEs”, Research & Development, Vol. 41, No. 2, ISSN: 1467-930.
    • Yen, D. A., Barnes, B. R., and Wang, C. L. (2011) “The Measurement of Guanxi: Introducing the GRX Scale”, Industrial Marketing Management, Vol. 40, No. 1, ISSN 0019-8501.
    • Reast, J. D., Lindgreen, A., Palihawadana, D., Spickett-Jones, G. and Barnes, B. R. (2011) “Prescription Drug Communication Strategies: A Comparative Analysis of Physician Attitudes in Europe, the Middle East, and the Far East”, Journal of Marketing Management, Vol. 27, No. 3-4, ISSN 0267-257X.
    • Zhou, L., Barnes, B. R. and Lu, Y. (2010) “Entrepreneurial Proclivity, Capability Upgrading and Performance Advantage of Newness among International New Ventures”, Journal of International Business Studies, Vol. 41, No.5, ISSN 0047-2506.
    • Barnes, B. R., Leonidou, L.C., Siu, N. Y. M. and Leonidou, C. N. (2010) “Opportunism as the Inhibiting Trigger for Developing Long-Term Oriented Western Exporter-Hong Kong Importer Relationships’, Journal of International Marketing, Vol. 18, No. 2, ISSN 1069-031X.
    • Barnes, B. R., O’Reilly, D. and Lowe, B. (2010) “Moving Towards Equilibrium in Industrial Markets: An Analysis of Dyadic Paired Relationships”, Journal of Strategic Management Education, Vol. 5, No 3/4, ISSN 1649-3877.
    • Leonidou, L.C., Barnes, B. R., Spyropoulou, S., and Katsikeas, C. S. (2010) “Assessing the Contribution of Leading Mainstream Marketing Journals to the International Marketing Discipline”, International Marketing Review, Vol. 27, No. 5, ISSN 0265-1335
    • Ahmad, A. M. K., Barnes, B. R., and Chakrabarti, R. (2010) “The Competitive Environment and Hospital Performance: An Empirical Investigation”, Journal of Medical Marketing, Vol. 10, No 3, ISSN 1745-7904.
    • Ashnai, B., Smirnova, M., Kouchtch, S., Yu. Q., Barnes, B. R. and Naudé, P. (2009) “Assessing Relationship Quality in Four Business-to-Business Markets”, Marketing Intelligence & Planning, Vol. 27, No. 1, ISSN 0263-4503 (Voted 2010 Most Outstanding Paper for the Journal).
    • Barnes, B. R., Siu, N. Y. M. Yu, Q. and Chan, S. S. Y., (2009) “Exploring Cosmetics Advertising in Southern China: A Comparative Investigation of Hong Kong and Shenzhen”, International Journal of Advertising, Vol. 28, No. 2, ISSN 0265 0487.
    • Wang, C. C. W., Siu, N. Y. M. and Barnes, B. R. (2008) “The Significance of Trust and Renqing in the Long-Term Orientation of Chinese Business-to-Business Relationships”, Industrial Marketing Management, ISSN 0019-8501.
    • Barnes, B. R. and Yamamoto, M. (2008) “Exploring International Cosmetics Advertising in Japan”, Journal of Marketing Management, Vol. 24, No 3/4, ISSN 0267-257X.
    • Tudhope, L., Prinsloo, M., Pitt, L., and Barnes, B. R. (2008) “Diabetes Knowledge and Physician Compliance: Evidence of Links in a Large South African Sample”, Journal of Medical Marketing, Vol. 8 No. 2, ISSN 1745-7904.
    • Van der Merwe, R., Pitt, L., Barnes, B. R., Berthon, P. and Salehi-Sangeri, E. (2008) “Finding the Hidden Value in SME Networks: Evidence from the Biotech Industry”, International Journal of Enterprise Network Management, Vol. 2, No. 2, ISSN 1748-1252.
    • Barnes, B. R. (2007) “Comparing Service Quality: EU and International Post-Graduate Management Students”, International Journal of Management Education, Vol. 6. No. 1, ISSN 1472-8117.
    • Van der Merwe, R., Berthon, P., Pitt, L. and Barnes, B. R. (2007) “Analysing ‘Theory Networks’: Identifying the Pivotal Theories in Marketing and their Characteristics”, Journal of Marketing Management, ISSN 0267-257X.
    • Pitt, L. F., Barnes, B. R., Chakrabarti, R., Palihawadana, D., Ewing, M. and Leong, E. (2007), “The Internet, Industrial Sales Management and Organizational Performance: Future Imperfect?”, International Journal of Technology Marketing, Vol. 2, No. 4, ISSN 1741-878.
    • Barnes, B. R. (2007) “Analysing Service Quality: The Case of Post Graduate Chinese Students”, Total Quality Management and Business Excellence, Vol. 18, No.s 3/4, ISSN 1478-3363.
    • Yen, D. A., Yu, Q, and Barnes, B. R. (2007) “Focusing on Relationship Dimensions to Improve the Quality of Chinese-Western Business-to-Business Exchanges”, Total Quality Management and Business Excellence”, ISSN 1478-3363.
    • Barnes, B. R., Naudé, P. and Michell, P. C. N. (2007) “Perceptual Gaps and Similarities in Buyer – Seller Dyadic Relationships”, Industrial Marketing Management, Vol. 36, No. 5, ISSN 0019-8501.
    • Tudhope, L., Prinsloo, M., Pitt, L., and Barnes, B. R. (2006) “Physician Compliance and Market Demographics”, Journal of Medical Marketing, Vol. 6, No. 3, ISSN 1745-7904.
    • Leonidou, L. C., Barnes, B. R. and Talias, M. (2006) “Exporter-Importer Relationship Quality: The Inhibiting Role of Uncertainty, Distance, and Conflict”, Industrial Marketing Management, Vol. 35, No. 5, ISSN 0019-8501.
    • Barnes, B. R., Chakrabarti, R. and Palihawadana, D. (2006) “Investigating the Export Activity of SMEs in International Healthcare Markets”, Journal of Medical Marketing, Vol. 6, No. 3, ISSN 1745-7904.
    • Pitt, L., Van der Merwe, R., Berthon, P., Salehi-Sangeri, E. and Barnes, B. R. (2006) “Swedish BioTech SMEs: The Veiled Values in Online Networks”, Technovation, Vol. 26, Nos. 5/6, ISSN 0166-4972.
    • Barnes, B. R. (2005) “Is the Seven-Year Hitch Premature in Industrial Markets”, European Journal of Marketing, Vol. 39, Nos 5/6, ISSN 0309-0566.
    • Barnes, B. R., Naudé, P. and Michell, P. C. N. (2005) “Exploring Commitment and Dependency in Dyadic Relationships”, Journal of Business-to-Business Marketing, Vol. 12, No. 3, ISSN 1051-712X.
    • Palihawadana, D. and Barnes, B.R. (2005) “Investigating Agency-Client Relationships in the Polish Advertising Industry”, International Journal of Advertising, Vol. 24, No. 4., ISSN 0265-0487.
    • Barnes, B. R., Sheys, T. and Morris, D. S. (2005) “Analysing Service Quality: The Case of a U.S. Military Club”, Total Quality Management and Business Excellence, Vol. 16, Nos.8/9, ISSN 1478-3363.
    • Barnes, B. R., Kitchen, P. J., Spickett-Jones, J.G. and Yu, Q. (2004) “Investigating the Impact of International Cosmetic Advertising in China”, International Journal of Advertising, Vol.23 No. 3, ISSN 0265 0487.
    • Spickett-Jones, J. G., Kitchen, P. J. and Barnes, B.R. (2004) “Investigative Approaches to the Study of Advertising”, Journal of Promotion Management, Vol. 11, No. 1, ISSN 1049-6491.
    • Palihawadana, D. and Barnes, B.R. (2004) “The Measurement and Enhancement of Service Quality in Dental Healthcare”, Health Services Management Research, Vol.17, No. 4, ISSN 0951-4848.
    • Palihawadana, D. and Barnes, B.R. (2004) “Client Loyalty and Defection in the Corporate Legal Industry”, Service Industries Journal, Vol. 25, No. 4, ISSN 0264-2069.
    • Barnes, B. R., Fox, M. T. and Morris, D. S. (2004) “Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation”, Total Quality Management and Business Excellence, Vol. 15, Nos. 5/6, ISSN 1478-3363.
    • Davies, A. and Barnes, B.R. (2001) “Exploring Product Portfolio Development within the Healthcare sector: A Case Study of a Medium Sized Manufacturer”, International Journal of Medical Marketing, Vol. 1, No. 4, ISSN 1745-7025.
    • Barnes, B.R. and Carroll, A. (2000) “A relationship marketing pilot study of British and French medium sized medical firms”, International Journal of Medical Marketing, Vol.1, No.2, ISSN 1745-7025.
    • Barnes, B.R. and Morris, D.S. (2000) “Revising quality awareness through internal marketing: an exploratory study among French and English medium-sized firms”, Total Quality Management, Vol. 11, Nos 4/5/6, ISSN 0954-4127.
    • Barnes, B.R., Lam, F.Y. and Lynch. J.E. (2000) “Internal marketing in financial services: A case Study”, Journal of Financial Services Marketing, Vol.4, No. 3, ISSN 1363-0539.
    • Morris, D.S., Barnes, B.R. and Lynch, J.E. (1999) “Relationship marketing needs total quality management”, Total Quality Management, Vol.10, Nos 4/5, ISSN 0954-4127.
      Refereed Conference Papers:
    • Gregory, M. and Barnes, B. R. (1997) “War, Peace and Sustainable Development: Issues of Land Mine Clearance”, Proceedings of the Strategic Planning and Development Conference, Developing Economies in Perspective, Ed by Nwankwo, S. and Montanheiro, L.
    • Barnes, B.R. and Lynch, J.E. (1998) “Relationship marketing and the medium sized enterprise”, Proceedings of the Academy of Marketing Conference, Sheffield, UK.
    • Barnes, B.R., Lam, F.Y. and Lynch, J.E. (1999) “Internal marketing in financial services: A case Study”, Proceedings of the Academy of Marketing Conference, Stirling, UK.
    • Carroll, A. and Barnes, B.R. (1999) “The impact of culture on relationship marketing: Was it good for you?”, Proceedings of the Academy of Marketing Conference, Stirling, UK.
    • Barnes, B.R. and Lynch, J.E. (1999) “Relationship marketing (RM) and the medium sized enterprise (MSE): An exploratory study”, Proceedings of the British Academy of Management Annual Conference, Manchester, UK.
    • Barnes, B.R., Lynch, J.E., and Carroll, A. (2000) “Relationship marketing and the medium sized enterprise: an exploratory study”, Proceedings of the Academy of Marketing Conference, Derby, UK.
    • Palihawadana, D. and Barnes, B.R. (2001) “Internet Marketing – Experience of Used Car Sales Firms in Britain”, Proceedings of the Academy of Marketing Conference, Cardiff, UK.
    • Spickett-Jones, J. G., Kitchen, P. J. and Barnes, B.R. (2002) “Integrated Marketing Communications”, Proceedings of the Academy of Marketing Conference, Nottingham, UK.
    • Barnes, B. R., Fox, M. T. and Morris, D. S. (2003) “Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: A Case Study of a Consulting Organisation”, 8th World Congress for Total Quality Management, October, United Arab Emirates.
    • Barnes, B. R. and Yu, Q. (2004) “Investigating the Impact of International Cosmetic Advertising in China”, International Conference on East-West Identities: Globalisation, Localisation, and Hybridisation, Hong Kong Baptist University.
    • Yen, D. A. and Barnes, B. R. (2004) “Exploring Dyadic Business-to-Business Relationships from the Western and Eastern Perspectives”, International Conference on East-West Identities: Globalisation, Localisation, and Hybridisation, Hong Kong Baptist University.
    • Barnes, B. R. and Yu, Q. (2004) “Investigating the Impact of International Cosmetics Advertising in China”, David. C. Lam Institute for East-West Studies, Hong Kong Baptist University, Working Paper 24, May.
    • Barnes, B. R. and Yen, D. A. (2006) “Do Chinese and Western Business-to-Business Relationships Share Similar Behavioural Constructs? An Exploration, Concept, and Research Agenda”, Proceedings of the Academy of International Business Conference, Beijing, China.
    • Chakrabarti, R. and Barnes, B. R. (2006) “Motivation in Buyer-Seller Relationship Exchange: An International Agent / Distributor Perspective”, Proceedings of the Academy of Marketing Conference, Middlesex, UK.
    • Barnes, B. R., Siu, N. Y. M. and Leonidou, L. C. (2007) “Opportunism as an Inhibitor in the Development of Western-Chinese Business Relationships”, Proceedings of the Academy of Marketing Science Conference, Verona, Italy.
    • Leonidou, L. C., Katsikeas, C, Barnes, B. R., Leonidou, C., and Chakrabarti, R. (2007) “Marketing Journal’s Contribution to the International Marketing Discipline: An Investigation of the Period 1975-2004”, Proceedings of the Academy of International Business Conference, Indianapolis, USA.
    • Chakrabarti, R. and Barnes, B. R. (2007) “Motivating International Channel Partners: How to Make Them Work Harder and Perform Better”, Proceedings of the Academy of Marketing Conference, Royal Holloway, UK.
    • Ashnai, B., Smirnova, M., Kouchtch, S., Yu. Q., Barnes, B. R. and Naudé, P. (2007) “East is East? A Comparative Study of Relationship Quality among Iranian, Russian and Chinese Managers”, Proceedings of the IMP Conference, Manchester, UK.
    • Barnes, B. R., Leonidou, L. C. and Siu, N. Y. M. (2007) “The Antecedents and Consequences of Relationship Quality in a Chinese Business-to-Business Context”, Proceedings of the CAS and KBS International Workshop on Innovation and Performance Management, Beijing, China.
    • Barnes, B. R., Chan, S. S. Y., Yu, Q. and Siu, N. Y. M. (2007) “Exploring Cosmetics Advertising in Southern China: A Comparative Investigation of Hong Kong and Shenzhen”, Proceedings of the Academy of International Business (South East Asia) Group, Hangzhou, China.
    • Barnes, B. R., Leonidou, L. C. Siu, N. Y. M., Talias, M. A. and Leonidou, C. N. (2008) “The Role of Inter-Personal Factors in Fostering Western-Chinese Inter-Firm Relationship Quality and Performance”, Proceedings of the Academy of Marketing Conference, Aberdeen, UK.
    • Zheng, P. and Barnes, B. R. (2008) “Entrepreneurial Growth Strategies under Market Socialism in China”, Proceedings of the Chinese Economic Association Conference, Cambridge, UK.
    • Yen, D. A. and Barnes, B. R. (2008) “The Initiating Effect of Ganqing, Renqing and Xinren on Anglo-Chinese Business Relationships, Proceedings of the Academy of International Business (South East Asia) Group, Kuala Lumpur, Malaysia.
    • Barnes, B. R., Li, C. and Siu, N. Y. M. (2008) “Corporate and Social Responsibility and Thinking for the Extended Long-Term in China”, Proceedings of the Second World Business Ethics Forum, Hong Kong, China.
    • Chakrabarti, R. Barnes, B. R., Pitt, L. and Berthon, P. (2009) “Exploring Strategies for Motivational Growth among International Channel Intermediaries in a Rapidly Developing Economy”, Proceedings of the Academy of International Business (South East Asia) Group, Hong Kong, China.
    • Lowe, B. and Barnes, B. R. (2009), “Consumer Perceptions of Monetary and Nonmonetary Promotions for New Products”, Academy of Marketing Annual Conference, eds. Stephen Parkinson et al., Leeds Metropolitan University: UK.
    • Lowe, B. and Barnes, B. R. (2009), “Discounting and the Face Value Effect”, European Academy of Marketing 38th Conference, eds. Jean-Pierre Helfer and Jean-Louis Nicolas, Audenica School of Management: Nantes.
    • Monkhouse L., Barnes B. R. & Lock A. R. (2010), “The Influence of Confucian Cultural Values on the Perception of Luxury Goods”, AIB South East Asia Chapter, Trends in International Business: Change and Competition Issues. Ho Chi Minh City, December 2010.
    • Monkhouse L. & Barnes B. R. (2011), “Linking Perception of Luxury Goods to Attitudes and Purchase Intention: The Moderating Impact of Confucian Dynamics and Income”, AIB South East Asia Chapter. Economic and Political Transformation: Implications and Impacts on Global Business. Taipei, December 2011.
    • Monkhouse L., Barnes B. R. and Zhou, L. (2012), “Exploring Confucian Values among East Asian Consumers: A Four Country Study”, International Conference on Globalization and Marketing Strategy, Antai College of Economics & Management Shanghai Jiao Tong University, and Journal of Business Research, Shanghai, China, June 2012.
    • Wang, C. L., Shi, Y. and Barnes B. R. (2012), “The Role of Satisfaction, Trust and Contractual Obligation on Long-Term Orientation among Chinese and Western Managers”, International Conference on Globalization and Marketing Strategy, Antai College of Economics & Management Shanghai Jiao Tong University, and Journal of Business Research, Shanghai, China, June 2012.
    • Zhou, L., Barnes B. R. and Wang, H. (2012), “Consumers’ Reactions to Global Versus Local Advertising Appeals: A Test of Culturally Incongruent Ad Images in China”, International Conference on Globalization and Marketing Strategy, Antai College of Economics & Management Shanghai Jiao Tong University, and Journal of Business Research, Shanghai, China, June 2012.
    • Pham, T., Monkhouse L., Cheng, R. and Barnes B. R. (2012), “Marketing Capability, Export Performance and the Moderating Role of Relational Capability”, Academy of Marketing Conference, Southampton, UK, July 2012.
    • Yu, Q. and Barnes, B. R. (2012) “Internal Marketing Orientation and Organisational Performance”, AIB South East Asia Chapter, Xiamen, December 2012. (Won the Best Paper Award on the Human Resources and Strategic Management track).
    • Pham, T. S. H., Barnes, B. R. and Monkhouse, L. L. (2013) “Marketing Capabilities, Relational Capability and Export Performance of Emerging Market Firms: Evidence from Vietnam”, AIB South East Asia Chapter, Bali, December 2013.
    • Barnes, B. R., Leonidou, L.C., Siu, N. Y. M. and Leonidou, C. N. (2014) “Interpersonal Factors as Drivers of Quality and Performance in Western-Hong Kong Inter-Organizational Business Relationships’, AIB South East Asia Chapter, Macau, December 2014.
    • Barnes, B. R., Berger, R., Silbiger, A., Herstein, R. and Whitla, P. (2015) “Ethics and Diamonds: Paradoxical Issues Surrounding Guanxi Relations in China”, AIB South East Asia Chapter, Penang, December 2015. (Won the Best Paper Award on the OB track).
    • Yu, Q. and Barnes, B. R. (2016) “Internal Marketing Orientation: A Novel Management tool in Leveraging firm Performance in China”, Global Marketing Conference, Hong Kong, July 2016.
    • Berger, R., Silbiger, A., Herstein, R. Barnes, B. R., and Whitla, P. (2016) “Ethics and Diamonds: Paradoxical Issues Surrounding Guanxi Relations in China”, Global Marketing Conference, Hong Kong, July 2016.
    • Barnes, B. R., Silbiger, A., Berger, R., and Renwick, D. W. J. (2016) "Improving Expatriation Success: The Central Role of Burnout", AIB South East Asia Chapter, Guangzhou, December 2016.
    • Renwick, D. W. J., Berger, R., Silbiger, A., and Barnes, B. R., (2017) "It’s not just Cultural Distance: The Effect of Regulatory Focus on Expatriate Adjustment", AIB South East Asia Chapter, Chiang Mai, Thailand. 2017.
    • Leung, T. and Barnes, B. R., (2018) "Acquiring Insider Status for Foreign Firms Entering China", AIB South East Asia Chapter, Hong Kong, China, 2018.
    • Barnes, B. R., Zhou, L., and Whitla, P. (2019) “Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms”, Academy of Marketing, Regents University, London, UK.
      Text Book:
    • Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R. and Mitchell, V. W. (2009) “Marketing: Real People, Real Decisions”, Pearson, UK. (Awarded the Financial Times Book of the Year 2009)
    • Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R. and Mitchell, V. W. (2012) “Marketing: Real People, Real Decisions – 2nd Ed”, Pearson, UK.
    • Solomon, M. R., Marshall, G. W., Stuart, E. W., Barnes, B. R., Mitchell, V. W. and Tabrizi, W. (2019) “Marketing: Real People, Real Decisions – 3rd Ed”, Pearson, UK.
      Parts of Books:
    • Carroll, A. and Barnes, B. R. (2001) “British Medical Group”, in “International Marketing: Consuming Globally, Thinking Locally”, McAuley. A., John Wiley & Sons Ltd, Chichester, UK.
    • Yen, D. A., Barnes, B. R. and Wang, C.L. (2010) “Investigating the Chinese Notion of Guanxi”, in the “Handbook of Contemporary Marketing in China”, Nova Science Publishers, USA.
    • Yen, D. A. and Barnes, B. R. (2012) “Exploring Western and Chinese Business Relationship Paradigms”, in the “Handbook of Institutional Approaches to International Business”, Edward Elgar, Cheltenham UK and Northampton, MA, USA.
    • Zhou, L., Barnes, B. R. and Chan, T. S. (2013) “Understanding the Entrepreneurial Process of Learning through Network Dynamics: Insights from China’s Young International Firms”, in “Multinational and Global Consumers: Tension, Potential and Competition”, Palgrave Macmillan, UK.

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