• Faculty Members Directory

    Dr Haksin CHAN (陳克先博士)

    PhD (University of Wisconsin-Madison)
    MBA (University of Wisconsin-Madison)
    BBA (CUHK)
    Associate Professor
    Department of Marketing
    Office: D710

    Tel :(852) 3963 5501
    Email : hschan@hsu.edu.hk


    Dr Chan’s primary research interests are in word-of-mouth communication, services marketing, and cross-cultural consumer behavior. His work has appeared in leading journals in the fields of marketing (e.g., Journal of Consumer Psychology, Journal of Consumer Research, Journal of International Marketing) and hospitality (e.g., International Journal of Hospitality Management, Journal of Hospitality & Tourism Research). On the practical side, Dr Chan has consulted for public companies and non-profit organizations, and has conducted executive training in Hong Kong and the United States. He is currently an Independent Non-Executive Director of a listed company in Hong Kong. Dr Chan was educated in Hong Kong (BBA, CUHK) and the United States (MBA, PhD, Wisconsin). Prior to joining HSUHK, Dr Chan served many years in the CUHK business school, teaching marketing courses at the undergraduate, master’s, and PhD levels.

    Research and Teaching Interests

    • Word-of-mouth communication and cross-cultural consumer behavior

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

      Journal Article
    • Chan, Haksin, Kevin J. Zeng, and Morgan X. Yang (2022), “Review Platforms as Prosumer Communities: Theory, Practices and Implications,” European Journal of Marketing, 56, in press.
    • Chan, Haksin, Morgan X. Yang, and Kevin J. Zeng (2022), “Bolstering Ratings and Reviews Systems on Multi-Sided Platforms: A Co-Creation Perspective,” Journal of Business Research, 139, 208-217.
    • Zeng, Kevin J., Irina Y. Yu, Morgan X. Yang, and Haksin Chan (2022), “Communication Strategies for Multi-Tier Loyalty Programs: The Role of Progress Framing,” Tourism Management, 91, 104460.
    • Yu, Irina Y., Morgan X. Yang, Haksin Chan, Bradley R. Barnes (2022), “Promoting Sustainable Human Resource Management by Reducing Recruitment Discrimination: A Cross-Cultural Perspective,” Sustainable Development, 30, in press.
    • Chan, Haksin and Morgan X. Yang (2021), “Culture and Electronic Word of Mouth: Implications for Platform Design,” Journal of Global Marketing, 34 (3), 165-169.
    • Cheung, Man Lai, Wilson K. S. Leung, and Haksin Chan (2021), “Driving Healthcare Wearable Technology Adoption for Generation Z Consumers in Hong Kong,” Young Consumers, 22 (1), 10-27.
    • Yang, Morgan X., Kevin J. Zeng, Haksin Chan, and Irina Y. Yu (2021), “Managing Loyalty Program Communications in the Digital Era: Does Culture Matter?” Journal of Retailing and Consumer Services, 60, 102476.
    • Yang, Morgan X., Kevin J. Zeng, Haksin Chan, and Irina Y. Yu (2020), “Retain or Upgrade: The Progress-Framing Effect in Hierarchical Loyalty Programs,” International Journal of Hospitality Management, 89, 102562.
    • Lo, Lawrence W. T., Haksin Chan, Felix Tang, and Kwan-Yu Yeung (2020), “Consumer Ethics: Insights from Business Professionals,” Asia Pacific Journal of Marketing and Logistics, 32 (3), 664-680.
    • Yang, Morgan X., Haksin Chan, Irina Y. Yu, and Henry Fock (2019), “Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness,” Journal of Global Marketing, 32 (4), 255-268.


    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

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