PhD (University of Wisconsin-Madison)
MBA (University of Wisconsin-Madison)
BBA (CUHK) Associate Professor Department of Marketing
Tel : (852) 3963 5501 Email : firstname.lastname@example.org
Dr Chan’s primary research interests are in word-of-mouth
communication, services marketing, and cross-cultural consumer
behavior. His work has appeared in leading journals in the fields of
marketing (e.g., Journal of Consumer Psychology, Journal of Consumer
Research, Journal of International Marketing) and hospitality (e.g.,
International Journal of Hospitality Management, Journal of Hospitality
& Tourism Research). On the practical side, Dr Chan has consulted for
public companies and non-profit organizations, and has conducted
executive training in Hong Kong and the United States. He is currently
an Independent Non-Executive Director of a listed company in Hong
Dr Chan was educated in Hong Kong (BBA, CUHK) and the United States
(MBA, PhD, Wisconsin). Prior to joining HSUHK, Dr Chan served many
years in the CUHK business school, teaching marketing courses at the
undergraduate, master’s, and PhD levels.
Research and Teaching Interests
Word-of-mouth communication and cross-cultural consumer behavior
Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
Chan, Haksin, Kevin J. Zeng, and Morgan X. Yang (2022), “Review Platforms as Prosumer Communities: Theory, Practices and Implications,” European Journal of Marketing, 56, in press.
Chan, Haksin, Morgan X. Yang, and Kevin J. Zeng (2022), “Bolstering Ratings and Reviews Systems on Multi-Sided Platforms: A Co-Creation Perspective,” Journal of Business Research, 139, 208-217.
Zeng, Kevin J., Irina Y. Yu, Morgan X. Yang, and Haksin Chan (2022), “Communication Strategies for Multi-Tier Loyalty Programs: The Role of Progress Framing,” Tourism Management, 91, 104460.
Yu, Irina Y., Morgan X. Yang, Haksin Chan, Bradley R. Barnes (2022), “Promoting Sustainable Human Resource Management by Reducing Recruitment Discrimination: A Cross-Cultural Perspective,” Sustainable Development, 30, in press.
Chan, Haksin and Morgan X. Yang (2021), “Culture and Electronic Word of Mouth: Implications for Platform Design,” Journal of Global Marketing, 34 (3), 165-169.
Cheung, Man Lai, Wilson K. S. Leung, and Haksin Chan (2021), “Driving Healthcare Wearable Technology Adoption for Generation Z Consumers in Hong Kong,” Young Consumers, 22 (1), 10-27.
Yang, Morgan X., Kevin J. Zeng, Haksin Chan, and Irina Y. Yu (2021), “Managing Loyalty Program Communications in the Digital Era: Does Culture Matter?” Journal of Retailing and Consumer Services, 60, 102476.
Yang, Morgan X., Kevin J. Zeng, Haksin Chan, and Irina Y. Yu (2020), “Retain or Upgrade: The Progress-Framing Effect in Hierarchical Loyalty Programs,” International Journal of Hospitality Management, 89, 102562.
Lo, Lawrence W. T., Haksin Chan, Felix Tang, and Kwan-Yu Yeung (2020), “Consumer Ethics: Insights from Business Professionals,” Asia Pacific Journal of Marketing and Logistics, 32 (3), 664-680.
Yang, Morgan X., Haksin Chan, Irina Y. Yu, and Henry Fock (2019), “Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness,” Journal of Global Marketing, 32 (4), 255-268.
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,