MBA (University of London)
BBA (CUHK) Associate Head
BBA-GB Programme Director
Principal Lecturer Department of Marketing
Tel : (852) 3963 5131 Email : email@example.com
Mr. Eric Chee is a Principal Lecturer, Programme Director of BBA-GB, and Associate Head in the Department of Marketing at the School of Business, the Hang Seng University of Hong Kong. Prior to joining HSUHK, he was a senior executive in a global oil company and international banks in Hong Kong. His research interests include cultural marketing, customer relationship management and marketing communications.
Research and Teaching Interests
Cultural marketing, customer relationship management, marketing communications
Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
Eric Y.F. Chee, Christy S.W. Ng, Sara S.C. Wong, & Raymond K.C. Leung. (2022). How Nintendo Became One of the World’s Largest Electronic Game Companies: Secret of Success. Academy of Asian Business Review, 6(2), pp.55-80.
Lawrence Lo, Eric Chee (2016), “Re-examine the Conceptual Frameworks of
Conspicuous Consumption”, presented at the 6th Global Business and Finance
Research Conference, Taiwan.
Fanny Chan, Eric Chee (2018), “The Portrayal of Alcoholic Consumption in
Movies and its Relative Impacts”, presented at the 27th World Business Congress, Hong Kong.
Lam, Calvin, Felix Tang, Eric Chee (2018), “Habit Formation Process of In-game
Advertising on Unconsciously Activated Behavior”, presented at the 27th World
Business Congress, Hong Kong.
Research Grants and Awards
“Promoting Sustainability Development Goals to Generation Z in Hong Kong,”
Sustainable Development Grant, the Institute for Youth Sustainability Leadership, the Hang Seng University of Hong Kong, Co-Investigator.
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,