• Faculty Members Directory

    Mr Eric CHEE (池耀輝先生)

    MBA (University of London)
    PGCE (HKU)
    BBA (CUHK)
    Associate Head
    Principal Lecturer
    Department of Marketing
    Office: D734

    Tel : (852) 3963 5131
    Email : ericchee@hsu.edu.hk


    Mr. Eric Chee is a Principal Lecturer, Programme Director of BBA-GB, and Associate Head in the Department of Marketing at the School of Business, the Hang Seng University of Hong Kong. Prior to joining HSUHK, he was a senior executive in a global oil company and international banks in Hong Kong. His research interests include cultural marketing, customer relationship management and marketing communications.

    Research and Teaching Interests

    • Cultural marketing, customer relationship management, marketing communications

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

    • Eric Y.F. Chee, Christy S.W. Ng, Sara S.C. Wong, & Raymond K.C. Leung. (2022). How Nintendo Became One of the World’s Largest Electronic Game Companies: Secret of Success. Academy of Asian Business Review, 6(2), pp.55-80.
    • Lawrence Lo, Eric Chee (2016), “Re-examine the Conceptual Frameworks of Conspicuous Consumption”, presented at the 6th Global Business and Finance Research Conference, Taiwan.
    • Fanny Chan, Eric Chee (2018), “The Portrayal of Alcoholic Consumption in Movies and its Relative Impacts”, presented at the 27th World Business Congress, Hong Kong.
    • Lam, Calvin, Felix Tang, Eric Chee (2018), “Habit Formation Process of In-game Advertising on Unconsciously Activated Behavior”, presented at the 27th World Business Congress, Hong Kong.

    Research Grants and Awards

    • “Promoting Sustainability Development Goals to Generation Z in Hong Kong,” Sustainable Development Grant, the Institute for Youth Sustainability Leadership, the Hang Seng University of Hong Kong, Co-Investigator.


    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

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