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  • Faculty Members Directory

    Dr Tingting XIE

    PhD in Marketing (City University of Hong Kong)
    Master’s Degree in Marketing (Wuhan University)
    Bachelor’s Degree in Marketing (Wuhan University)

    Assistant Professor
    Department of Marketing
    Office: D706

    Tel : (852) 3963 5090
    Email : txie@hsu.edu.hk

    Biography

    Dr Xie received her doctoral degree in Marketing from City University of Hong Kong. Her research focuses on how the ambivalent feelings of consumers towards a product/brand/company influence their information processing and decision-making. Prior to joining HSUHK, Dr Xie taught in City University of Hong Kong and Hang Seng Management College on marketing subjects at the undergraduate level. She also provides consultation services to the industry on customer satisfaction, Advertising Efficiency and, Supply Chain Conflicts Resolution.  

    Research and Teaching Interests

    • Consumer ambivalence, Online Customer Reviews, Word-of-mouth, Crowdsourcing, Open Innovation, Corporate Governance

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

    • XIE Tingting, YAN Mingping Yanni (2017, 05-07 September). Why Consumer Ambivalence Toward Online Review Matters: The Construction of Review Credibility Through Improving Authenticity and Diagnosticity. Paper Presented at The British Academy of Management 2017 Conference: Re-Connecting Management Research with The Disciplines: Shaping the Research Agenda for The Social Sciences, Warwick, United Kingdom.
    • YAN Mingping Yanni, XIE Tingting (2017, 05-07 September). Control and Trust and Its Inter-Organizational Collaboration: Sino-Foreign Firms. Paper Presented at The British Academy of Management 2017 Conference: Re-Connecting Management Research with The Disciplines: Shaping the Research Agenda for The Social Sciences, Warwick, United Kingdom.
    • XIE Tingting (2018, June 10-14). Junzi Corporate Culture: What Is It and How to Build It in Organizations. Paper Presented at the 27th World Business Congress: Transformation, Coopetition and Sustainability in The Era of Globalization, Engagement And Disruptive Technology, Hong Kong S.A.R., China.
    • XIE, Tingting, YAN Yanni. (2011). How does the duality of Control and Trust affect the performance of alliance: the mediating role of reflexivity, monitoring and effort. Proceedings of Cambridge Business & Economics Conference, 2011, Cambridge, UK, Page 8.
    • HUANG, Minxue, XIE, Tingting, FENG, Xiaoliang. (2010). How Do Ambivalent Consumers Interpret Diversified Word-of-Mouth Information? Journal of Psychological Science, 42(10), 998−1010.
    • HUANG, Minxue, FENG, Xiaoliang, XIE, Tingting. (2010). New Understanding of Consumer Attitude: Dualistic Attitudinal Ambivalence. Advances in Psychological Science, 18(6), 987–996.
    • HUANG, Minxue, WANG, Feng, XIE, Tingting. (2010). A Review on Word-of-Mouth and Its Development under Online Environment. Chinese Journal of Management, 7(1), 138−146.

    Address

    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5000
    Fax : (852) 3963 5332
    Email : contact@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

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