Faculty Members Directory

Biography

Dr Zeng received his doctoral degree from the Hong Kong University of Science and Technology. His research interests include consumer psychology, digital marketing, and sustainable business strategy. His published research appears in a variety of journals, including European Journal of Marketing, Journal of Business Research, Tourism Management, International Journal of Hospitality Management, and Business Strategy and the Environment. 

Research and Teaching Interests

• Consumer behavior 
• Online word-of-mouth
• Digital and sustainable marketing

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

• Google Scholar: https://scholar.google.com.hk/citations?hl=en&user=DJ83fmIAAAAJ

Selected Publications

• Zeng, K. J., Yu, I. Y., Tso, S. H., & Yang, M. X. (2023). Employees' geographic social identity and group pro-environmental behaviors: Cross-cultural evidence from 45 countries. Business Strategy and the Environment, 32(6), 3848-3860. (ABS-3) 

• Chan, H., Zeng, K. J., & Yang, M. X. (2022). (Chan and Zeng contributed equally.) Review platforms as prosumer communities: Theory, practices, and implications. European Journal of Marketing, 56(10), 2698-2720. (ABS-3) 

• Yu, I. Y., Liu, C., Yang, M. X., & Zeng, K. J. (2022). Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programs. International Journal of Hospitality Management, 102, 103164. (ABS-3) 

• Zeng, K. J., Yu, I. Y., Yang, M. X., & Chan, H. (2022). (Authors contributed equally.) Communication strategies for multi-tier loyalty programs: The role of progress framing. Tourism Management, 91, 104460. (ABS-4) 

• Chan, H., Yang, M. X., & Zeng, K. J. (2022). (Authors contributed equally.) Bolstering ratings and review systems on multi-sided platforms: A co-creation perspective. Journal of Business Research, 139, 208-217. (ABS-3) 

• Yang, M. X., Zeng, K. J., Chan, H., & Yu, I. Y. (2021). (Authors contributed equally.) Managing loyalty program communications in the digital era: Does culture matter? Journal of Retailing and Consumer Services, 60, 102476. (ABS-2) 

• Yang, M. X., Yu, I. Y., Chan, H. & Zeng, K. J. (2020). Retain or upgrade: The progress-framing effect in hierarchical loyalty programs. International Journal of Hospitality Management, 89, 102562. (ABS-3) 

• Song, M., Yang, M. X., Zeng, K. J., & Feng, W. (2020). Green knowledge sharing, stakeholder pressure, absorptive capacity, and green innovation: Evidence from Chinese manufacturing firms. Business Strategy and the Environment, 29(3), 1517-1531. (ABS-3)  

• Yang, M. X., Li, J., Yu, I. Y., Zeng, K. J., & Sun, J. M. (2019). Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances. Business Strategy and the Environment, 28(6), 989-997. (ABS-3) 

Selected Conference Proceedings

• Zeng, K. J., Yang, M. X., & Chan, H. (2023, July). ‘Helping others or promoting myself: The effects of platform interactivity on travelers’ online review generation’, Asia Pacific Tourism Association (APTA) Annual Conference, Chiang Mai, Thailand. 

• Chan, H., Yang, M. X., & Zeng, K. J. (2021, December). ‘Managing buyer-generated reviews on multi-sided platforms: A co-creation perspective’, Australian & New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, Australia. 

• Yu, I. Y., Zeng, K. J., Yang, M. X., & Liu, C. (2021, July). ‘Framing progress as the completed or the remaining: Feedback strategies for maintaining tier status in hierarchical loyalty programs’, Asia Pacific Tourism Association (APTA) Annual Conference. *Best Paper Award 

• Chan, H., Zeng, K. J., & Yang, M. X. (2020, August). ‘The interaction of culture and forum design in online reviews’, American Marketing Association (AMA) Conference, San Francisco, USA. 

• Chan, H., Zeng, K. J., & Yuen, W. Y. (2018, December). ‘Opinion leadership in product review forums,’ Australian & New Zealand Marketing Academy (ANZMAC) Conference, Adelaide, Australia. 

• Yang, M. X., Zeng, K. J., & Chan, H. (2018, July). ‘Feedback framing in loyalty programs: A cross-cultural investigation,’ Global Marketing Conference, Tokyo, Japan. 

• Yang, M. X., Zeng, K. J., & Yu, I. Y. (2018, July). ‘Motivation from reward cards design: Left-to-right or right-to-left?’ China Marketing International Conference, Shanghai, China. 

• Yu, Y., Chan, H., Zeng, J., & Yang, X. (2017, December). ‘Does associational activity reduce recruitment discrimination against immigrants?’ Academy of International Business Southeast Asia Regional (AIBSEAR) Conference, Chiang Mai, Thailand. 

• Yang, X., Zeng, J., Chan, H. & Yu, Y. (2017, August). ‘The communication strategy in rewards program innovation: Reward pursuit sustainability from a regulatory fit perspective,’ American Marketing Association (AMA) Conference, San Francisco, USA.

Research Grants and Awards

• The Polarizing Effects of Electronic Word-of-Mouth: Self-Promotion and Self-Protection Perspectives. Faculty Development Scheme. University Grants Committee. Hong Kong. Grant No. UGC/FDS14/B06/20. HK$ 448,195. 2021/01-2023/09. Principal Investigator. 

• Feedback Strategy for Motivating Loyalty Program Members in the Digital Era: The Role of Progress Framing. Faculty Development Scheme. University Grants Committee. Hong Kong. Grant No. UGC/FDS14/B08/22. HK$ 628,920. 2023/1-2024/12. Co-investigator.  

Business and professional engagement (including membership)

• Ph. D. supervisor, School of Management and Marketing, Curtin University, Australia (2022 – present)
• Associate Editor, Asian Journal of Business Ethics (2022 – present)
• Guest Associate Editor, Frontiers in Psychology, for Research Topic “Understanding social  and psychological effects of social media on contemporary digital consumers” (2022)
• Ad Hoc Journal Reviewer:
  • Business Strategy and the Environment
  • Psychology & Marketing
  • Journal of Research in Interactive Marketing *Outstanding Reviewer award, 2022
  • International Journal of Retail & Distribution Management
  • Frontiers in Psychology
  • Marketing Intelligence & Planning
  • Journal of Global Marketing