Assistant Professor Department of Marketing
Tel : (852) 3963 5659 Email : firstname.lastname@example.org
Dr Zeng received his doctoral degree from the Hong Kong University of Science and Technology. His research interests include consumer psychology, digital marketing, and sustainable business strategy. His published research appears in a variety of journals, including European Journal of Marketing, Journal of Business Research, Tourism Management, International Journal of Hospitality Management, and Business Strategy and the Environment.
Research and Teaching Interests
Digital and sustainable marketing
Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
Yu, I. Y., Yang, M. X., Fan, D. X., & Zeng, K. J. (2022). Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism. Current Issues in Tourism, 1-9.
Chan, H., Zeng, K. J., & Yang, M. X. (2022). Review platforms as prosumer communities: Theory, practices, and implications. European Journal of Marketing, ahead-of-print.
Yu, I. Y., Liu, C., Yang, M. X., & Zeng, K. J. (2022). Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programs. International Journal of Hospitality Management, 102, 103164.
Zeng, K. J., Yu, I. Y., Yang, M. X., & Chan, H. (2022). Communication strategies for multi-tier loyalty programs: The role of progress framing. Tourism Management, 91, 104460.
Chan, H., Yang, M. X., & Zeng, K. J. (2022). Bolstering ratings and review systems on multi-sided platforms: A co-creation perspective. Journal of Business Research, 139, 208-217.
Yang, M. X., Zeng, K. J., Chan, H., & Yu, I. Y. (2021). Managing loyalty program communications in the digital era: Does culture matter? Journal of Retailing and Consumer Services, 60, 102476.
Yang, M. X., Yu, I. Y., Chan, H. & Zeng, K. J. (2020). Retain or upgrade: The progress-framing effect in hierarchical loyalty programs. International Journal of Hospitality Management, 89, 102562.
Song, M., Yang, M. X., Zeng, K. J., & Feng, W. (2020). Green knowledge sharing, stakeholder pressure, absorptive capacity, and green innovation: Evidence from Chinese manufacturing firms. Business Strategy and the Environment, 29(3), 1517-1531
Yang, M. X., Li, J., Yu, I. Y., Zeng, K. J., & Sun, J. M. (2019). Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances. Business Strategy and the Environment, 28(6), 989-997.
Selected Conference Proceedings
Chan, H., Yang, M. X., & Zeng, K. J. (2021, December). ‘Managing buyer-generated reviews on multi-sided platforms: A co-creation perspective’, Australian & New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, Australia.
Yu, I. Y., Zeng, K. J., Yang, M. X., & Liu, C. (2021, July). ‘Framing progress as the completed or the remaining: Feedback strategies for maintaining tier status in hierarchical loyalty programs’, Asia Pacific Tourism Association (APTA) Annual Conference. *Best Paper Award
Chan, H., Zeng, K. J., & Yang, M. X. (2020, August). ‘The interaction of culture and forum design in online reviews’, American Marketing Association (AMA) Conference, San Francisco, USA.
Chan, H., Zeng, K. J., & Yuen, W. Y. (2018, December). ‘Opinion leadership in product review forums,’ Australian & New Zealand Marketing Academy (ANZMAC) Conference, Adelaide, Australia.
Yu, Y., Chan, H., Zeng, J., & Yang, X. (2017, December). ‘Does associational activity reduce recruitment discrimination against immigrants?’ Academy of International Business Southeast Asia Regional (AIBSEAR) Conference, Chiang Mai, Thailand.
Yang, X., Zeng, J., Chan, H. & Yu, Y. (2017, August). ‘The communication strategy in rewards program innovation: Reward pursuit sustainability from a regulatory fit perspective,’ American Marketing Association (AMA) Conference, San Francisco, USA.
Research Grants and Awards
The Polarizing Effects of Electronic Word-of-Mouth: Self-Promotion and Self-Protection Perspectives. Faculty Development Scheme. University Grants Committee. Hong Kong. Grant No. UGC/FDS14/B06/20. HK$ 448,195. 2021/01-2022/12. PrincipalInvestigator.
Feedback Strategy for Motivating Loyalty Program Members in the Digital Era: The Role of Progress Framing. Faculty Development Scheme. University Grants Committee. Hong Kong. Grant No. UGC/FDS14/B08/22. HK$ 628,920. 2023/1-2024/12. Co-investigator.
Business and professional engagement (including membership)
Associate Editor, Asian Journal of Business Ethics (2022 – present)
Guest Associate Editor, Frontiers in Psychology, for Research Topic “Understanding social and psychological effects of social media on contemporary digital consumers” (2022)
Ad Hoc Journal Reviewer
Business Strategy and the Environment
Psychology & Marketing
Journal of Research in Interactive Marketing *Outstanding Reviewer award, 2022
International Journal of Retail & Distribution Management
Frontiers in Psychology
Marketing Intelligence & Planning
Journal of Global Marketing
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,