• Faculty Members Directory

    Dr Alex LAU (劉以就博士)

    DBA (University of Newcastle)
    MSc (The Chinese University of Hong Kong)
    PGCE (The University of Hong Kong)
    BA (The City University of Hong Kong)

    Senior Lecturer
    Department of Marketing
    Office: D755B

    Tel : (852) 3963 5406
    Email : alau@hsu.edu.hk


    Dr Lau is a Senior Lecturer of the Department of Marketing at The Hang Seng University of Hong Kong. He received his BA in Business Studies from the City University of Hong Kong, MSc in Marketing from the Chinese University of Hong Kong and DBA from the University of Newcastle. His research interests are in consumer behaviour and word-of-mouth communication.

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

    • 2018, Chung, H. and Lau, A. “Leadership Styles of Heads of Departments (HoDs) in Education Institutions”, 27th World Business Congress, Co-author
    • 2018, Lau, A., Chan, S. and Chan, H. “Effects of Photos on eWOM Effectiveness”, 27th World Business Congress, Co-author


    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

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