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  • Faculty Members Directory

    Dr Alex LAU

    DBA (University of Newcastle)
    MSc (The Chinese University of Hong Kong)
    PGCE (The University of Hong Kong)
    BA (The City University of Hong Kong)

    Senior Lecturer
    Department of Marketing
    Office: D755B

    Tel : (852) 3963 5406
    Email : alau@hsu.edu.hk

    Biography

    Dr Lau is a Senior Lecturer of the Department of Marketing at The Hang Seng University of Hong Kong. He received his BA in Business Studies from the City University of Hong Kong, MSc in Marketing from the Chinese University of Hong Kong and DBA from the University of Newcastle. His research interests are in consumer behaviour and word-of-mouth communication.

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

    • 2018, Chung, H. and Lau, A. “Leadership Styles of Heads of Departments (HoDs) in Education Institutions”, 27th World Business Congress, Co-author
    • 2018, Lau, A., Chan, S. and Chan, H. “Effects of Photos on eWOM Effectiveness”, 27th World Business Congress, Co-author

    Address

    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5000
    Fax : (852) 3963 5332
    Email : contact@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

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