DBA (University of Newcastle)
MBA (Australian National University)
PGDE (Hong Kong Polytechnic University)
BA (City University of Hong Kong) BBA-MKT Associate Programme Director
Senior Lecturer Department of Marketing
Tel : (852) 3963 5141 Email : firstname.lastname@example.org
Dr Yeung is a senior lecturer of the The Hang Seng University of Hong Kong. She has experience in teaching Principles of Marketing, Marketing Strategy, Marketing Research, Introduction to Business, and International Business. Her research interests are in social media and consumer behavior.
Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
Chan, Sunny H.F., Felix Tang, and Karen K.Y. Yeung (2023), "Courtesy or integrity: what constitutes a stakeholder-caring image?", Asian Journal of Business Ethics, https://doi.org/10.1007/s13520-023-00173-6
Lo, Lawrence W.T., Haksin Chan, Felix Tang, and K.Y. Yeung (2020), “Consumer Ethics: Insights from Business Professionals,” Asia Pacific Journal of Marketing and Logistics, 32 (3), 664-680
Yeung, K.Y., and John Stanton (2016), "An Exploratory Study of Hong Kong Consumers’ Use of Social Network Sites (SNS) for Product Information Search", Global Business & Economics Anthology, 2, 181-193
Tang, Felix, Sunny H. F. Chan, and Karen Yeung (2018), “Antecedents and Consequences of Caring a Brand Image: Implications for Business Practitioners in Hong Kong,” The 27th World Business Congress.
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,