DBA (University of Newcastle)
MBA (Australian National University)
PGDE (Hong Kong Polytechnic University)
BA (City University of Hong Kong) BBA-MKT Associate Programme Director
Senior Lecturer Department of Marketing
Office: D729B
Tel : (852) 3963 5141 Email : karenyeung@hsu.edu.hk
Biography
Dr Yeung is a senior lecturer of the The Hang Seng University of Hong Kong. She has experience in teaching Principles of Marketing, Marketing Strategy, Marketing Research, Introduction to Business, and International Business. Her research interests are in social media and consumer behavior.
Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
Journal Article
2020, Lo, W. T., Chan, H., Tang, F. and Yeung, K. Y., "Consumer Ethics: Insights from Business Professionals", Asia Pacific Journal of Marketing and Logistics, 32(3), 664-680. https://doi.org/10.1108/APJML-07-2018-0273
2016, Yeung, K. Y., & Stanton, J., "An Exploratory Study of Hong Kong Consumers’ Use of Social Network Sites (SNS) for Product Information Search", Global Business & Economics Anthology, 2, 181-193
Address
D751, 7/F,
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,
New Territories