• Faculty Members Directory

    Mr Sunny CHAN (陳鴻輝先生)

    MEcon (HKU)
    BBA (Lingnan University)
    Department of Marketing
    Office: D755A

    Tel :(852) 3963 5262
    Email : sunnychan@hsu.edu.hk


    Mr. Sunny Chan received his Bachelor Degree in Business Administration (first-class honors) and his Master Degree in Economics (with distinction). He has many years of teaching experience in tertiary institutions, teaching a wide range of courses in marketing, management, economics, and statistics. His research interests include business ethics and word-of-mouth communications.

    Research and Teaching Interests

    • Business Ethics
    • Socially Responsible marketing
    • Pro-social consumption

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

    Journal Articles 
    • Cheong, T. S., Tang, F., Cheng, A., Wojewodzki, M., & Chan, S. (in press). Long-term evolution of business ethics in Hong Kong. International Journal of Business Governance and Ethics. Preprint, Available at SSRN: https://ssrn.com/abstract=4430663 or http://dx.doi.org/10.2139/ssrn.4430663 
    • Chan, H. F. S., Tang, F., & Yeung, K. Y. K. (2023). Courtesy or integrity: what constitutes a stakeholder-caring image?. Asian Journal of Business Ethics, 1-28. 
    • Chan, F. Y., Chan, H. F., & Tang, F. (2017). The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong. The International Review of Retail, Distribution and Consumer Research, 27(1), 78-93.
    Conference papers
    • Chan, Sunny & Haksin Chan (2022), "Platform design and review favourability: a construal level perspective", The ANZMAC 2022 conference. 
    • Tang, Felix, Sunny H. F. Chan, and Karen Yeung (2018), “Antecedents and Consequences of Caring a Brand Image: Implications for Business Practitioners in Hong Kong,” The 27th World Business Congress. 
    • Lau, Alex, Sunny Chan, and Haksin Chan (2018), “Effects of Photos on eWOM effectiveness,” The 27th World Business Congress. 
    • Chan, Fanny F. Y., Sunny H. F. Chan, and Felix Tang (2014), “Learning-orientation and Trustworthiness: Two key components of corporate image in the Asian retail context,” 2014 Global Marketing Conference. 


    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

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