BBA (Lingnan University) Lecturer Department of Marketing
Tel : (852) 3963 5262 Email : email@example.com
Mr. Sunny Chan received his Bachelor Degree in Business Administration (first-class honors) and his Master Degree in Economics (with distinction). He has many years of teaching experience in tertiary institutions, teaching a wide range of courses in marketing, management, economics, and statistics. His research interests include business ethics and word-of-mouth communications.
Research and Teaching Interests
Socially Responsible marketing
Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
Chan, F. Y., Chan, H. F., & Tang, F. (2017). The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong. The International Review of Retail, Distribution and Consumer Research, 27(1), 78-93.
Chan, Fanny F. Y., Sunny H. F. Chan, and Felix Tang (2014), “Learning-orientation and Trustworthiness: Two key components of corporate image in the Asian retail context,” 2014 Global Marketing Conference.
Tang, Felix, Sunny H. F. Chan, and Karen Yeung (2018), “Antecedents and Consequences of Caring a Brand Image: Implications for Business Practitioners in Hong Kong,” The 27th World Business Congress.
Lau, Alex, Sunny Chan, and Haksin Chan (2018), “Effects of Photos on eWOM effectiveness,” The 27th World Business Congress.
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,