Faculty Members Directory

Biography

Mr Fan is one of the academics in the Department of Marketing at The Hang Seng University of Hong Kong. He holds two master degrees in business administration and education respectively. He has acquired tremendous years of experience in secondary school teaching, as well as in consumer products marketing, shipping and forex trading business before joining Hang Seng School of Commerce in 2007. His teaching area includes business and management, marketing and sales force management.

Research and Teaching Interests

• Sales management
• Ethical marketing

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

• Yue, H. Y., Chung, H. K., Fan, Clive W. N., and Poon, C. M. (2018), “How Customers’ Demographic Background and Personality Affect the Effectiveness of Still Picture Advertisement,” The 27th World Business Congress.
• Yue, H., Pang, W., Tam, C., and Fan, Clive W. N. (2017), “Does Spending More Time on Facebook Makes Users Engage in Politics?” IEEE International Symposium on Multimedia (ISM).

Business and Professional Engagement (including membership)

• Associate Member, The Chartered Institute of Marketing, UK