• Faculty Members Directory

    Dr Winnie CHAN (陳詠賢博士)

    PhD (PolyU)
    BA (Hons) (PolyU)

    BBA-GB Associate Programme Director
    Department of Marketing

    Tel : (852) 3963 5788
    Email : chanwinnie@hsu.edu.hk


    Dr Chan received her PhD and First-Class Honours Degree from The Hong Kong Polytechnic University. Prior to joining HSUHK, Dr Chan worked in industry and served as a part-time Lecturer at CityU, PolyU and HKBU. She has established a proven track record of teaching excellence in a wide range of undergraduate and postgraduate courses for more than 15 years. Her research and teaching interests lie primarily in the fields of consumer behaviour, marketing management and strategic marketing.

    Research and Teaching Interests

    • Consumer behaviour, strategic marketing, retail and marketing management, integrated marketing communications and brand management.

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

    •  Chan, Winnie W.Y., Shek, M.Y., Lo, W.M., Law, Y.H. and Yeung, T.H. (2022). Donki: Decoding the secret behind Donki’s global success. Academy of Asian Business Review, 8(2), pp.61-90.
    •  Chan, H.Y. and Chan, W.Y. (2021). Possible failure of international fast fashion in Hong Kong. HSUHK Business Review, 3(1), pp.7-16.
    •  Chan, W.Y., To, Chester K.M. and Chu, W.C. (2016). “Desire for experiential travel, avoidance of rituality and social esteem: An empirical study of consumer response to tourism innovation”. Journal of Innovation & Knowledge, 1(1), pp.24-35.
    •  Chan, W.Y., To, Chester K.M. and Chu, W.C. (2015). “Materialistic consumers who seek unique products: How does their need for status and their affective response facilitate the repurchase intention of luxury goods?”. Journal of Retailing and Consumer Services, 27(Nov), pp.1-10.
    •  Chan, Winnie W.Y., To, Chester K.M., Chu, Alice W.C. and Zhang, Z.M. (2014). “Behavioral determinants that drive luxury goods consumption: A study within the tourist context”. Research Journal of Textile and Apparel, 18(2), pp.84-95.
    •  Chan, Winnie W.Y., To, Chester K.M., Chu, Alice W.C. and Zhang, Z.M. (2012). “How does luxury fashion purchase affect tourists from Mainland China?”. Asia-Pacific Advances in Consumer Research, 10 (eds.), pp.407-408. Duluth, MN: Association for Consumer Research (New Zealand).
    •  Chan, Winnie W.Y., Chu, Alice W.C. and Zhang, Z.M. (2010). “A Study on the purchasing behavior of mainland tourists in buying fashion and apparel items in Hong Kong,” in Proceedings of the 12th International Foundation of Fashion and Technology Institutes (IFFTI) Annual Conference, Taiwan: Department of Textiles & Clothing, Fu Jen Catholic University, pp.632-642.



    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

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    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
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