• Faculty Members Directory

    Mr Roy YING (殷暉先生)

    B.Comm. (UBC)
    Msc. Corp Governance (HKBU)

    Senior Lecturer
    Department of Marketing
    Office: N402D

    Tel : (852) 3963 5612
    Email : royying@hsu.edu.hk


    Started as a Management Trainee of Jardine Matheson back in 1994, Roy has accumulated over 20 years of professional and academic experience in corporate communications, public affairs, CSR, event management, crisis communication and stakeholder management through different roles based in Hong Kong, Shanghai and Beijing. Academically, Roy obtained a B.Comm. (1994) degree from the University of British Columbia, and a Msc in Corporate Governance & Directorship (2011) from the Hong Kong Baptist University. Since then, Roy has been invited to teach in various higher education institutions on subjects related to event management, crisis communications and integrated marketing communications. In terms of signature event management project, Roy led a team of PR professionals in managing the portfolio of pre-opening activities for the High Speed Rail under the capacity of MTR’s Senior Manager-Corporate Communications. In terms of public affairs, as the North Asia Head of Communications and External Affairs for the Royal Institution of Chartered Surveyors (RICS), Roy solidified RICS’ status as one of the HKSAR government’s key stakeholders for public policy consultation. In terms of training, Roy has been a corporate trainer in delivering crisis management and media response workshops in China as well as event management workshops for the HKSAR Government’s Civil Service Bureau. Roy is also a contributing author to the Mix Meetings Magazine, a professional publication for the MICE industry in Asia.

    Research and Teaching Interests

    • Integrated Marketing Communications, Crisis Communications, Event Management, Airport Operations Management, International Business, Strategic Management and Leadership

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

    • Chan, SY Raymond, Tang ST, Ying F Roy and Tam SW (2011), “Media Coverage of Corporate Governance Scandals and Stock Market Returns,” Society of Interdisciplinary Business Research (SIBR) 2011 Conference on Interdisciplinary Business Research
    • Moir, Michael, Brooke, Margaret, Cheung Adrian, Ying F Roy, DiStefano, Lynn and Ho, Daniel and Lee, Hoyin (2016), “Adaptive Reuse of Built Heritage in Hong Kong – Integrated Conservative Approach for Development,” Royal Institution of Chartered Surveyor Professional Journal – Insight Paper Series

    Business and Professional Engagement (including membership)

    • Member, Hong Kong Institute of Directors


    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

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