Faculty Members Directory

Dr. Tse obtained her Bachelor of Business and Master of Marketing from Griffith University, Australia and Doctor of Philosophy in Marketing from Hong Kong Baptist University. Dr Tse’s research interests focus on marketing channel strategy, marketing channel relationship, digital platform, and international business. Her research has been published in the leading journals of marketing, including European Journal of Marketing, Industrial Marketing Management, and Journal of Product Innovation Management.

Research and Teaching Interests

• Marketing Channel Relationship
• Marketing Channel Strategy
• Digital Marketing
• Branding Management
• Integrated Marketing Communication

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

• Zhang, T. J., Wang, D. T., Tse, C. H., & Tse, S. Y. (2023). Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective. Journal of Product Innovation Management, 41, 86-111.
• Tse, S. Y., Wang, D. T., Cheung, M.L., & Leung, W.K.S. (2023). Do Digital Platforms Promote or Hinder Corporate Brand Building? European Journal of Marketing, 57(4), 987-1013.
• Cheung, M. L., Leung, W. K., Taheri, B., & Tse, S. Y. (2023). Driving destination brand engagement: The role of traveler participation. International Journal of Tourism Research, 25(6), 565-580.
• Leung, W.K.S., Cheung, M.L., Cheung, C.M.K., Tse, S.Y., Yusrini. L., & Shi, S. (in press).  The role of virtual reality interactivity in building tourists’ memorable experiences and post adoption intentions in the COVID-19 era, Journal of Hospitality and Tourism Technology.
• Zhang, T. J., Tse, S. Y., Wang, D. T., & Gu, F. F. (2021). The effect of distributors' relationship exploration on relationship quality under market uncertainty. Industrial Marketing Management, 93, 344-355.
• Tse, S. Y., Wang, D. T., & Zhang, T. J. (2019). The effects of distributor relationship commitment and relationship exploration on opportunism: The moderating roles of exchange uncertainties and network factors. Industrial Marketing Management, 83, 301-313. 

• “Leveraging Customer Participation for Product Innovation in MNE Subsidiaries” 2018  American Marketing Association Summer Academic Conference (AMA), August 2018,  Boston, USA.
• “Managing Distributor Interchannel and Intrachannel Behavior” Australia and New Zealand  Marketing Academy Conference 2017 (ANZMAC), December, 2017, Melbourne, Australia. 
• “How does Channel Exploration Affect the Incumbent Relationship in a Distribution  Network?” Australia and New Zealand Marketing Academy Conference 2017 (ANZMAC),  December, 2017, Melbourne, Australia.