• Faculty Members Directory

    Dr Fiona TSE (謝倩甄博士)

    PhD (HKBU)
    Assistant Professor
    Department of Marketing
    Office: D746

    Tel :(852) 3963 5789
    Email : fionatse@hsu.edu.hk

    Dr Fiona Tse obtained her Bachelor of Business and Master of Marketing from Griffith University, Australia and Doctor of Philosophy in Marketing from Hong Kong Baptist University. She has several years of teaching experience in introduction to marketing, consumer behaviour, integrated marketing communications, business ethics and corporate social responsibility, etc. Dr Tse's research interests focus on marketing channel strategy, channel relationship, digital platform, and international business. She has published papers in Industrial Marketing Management which is a top international refereed journal specialising in B2B marketing.

    Research and Teaching Interests

    • Digital Marketing
    • Branding Management
    • Integrated Marketing Communication
    • Retail and Channel Marketing

    Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

    • Leung, W.K.S., Cheung, M.L., Cheung, C.M.K., Tse, S.Y., Yusrini. L., & Shi, S. (in press).  The role of virtual reality interactivity in building tourists’ memorable experiences and post adoption intentions in the COVID-19 era, Journal of Hospitality and Tourism Technology.
    • Zhang, T. J., Tse, S. Y., Wang, D. T., & Gu, F. F. (2021). The effect of distributors' relationship exploration on relationship quality under market uncertainty. Industrial Marketing Management, 93, 344-355.
    • Tse, S. Y., Wang, D. T., & Zhang, T. J. (2019). The effects of distributor relationship commitment and relationship exploration on opportunism: The moderating roles of exchange uncertainties and network factors. Industrial Marketing Management, 83, 301-313. 
    • “Leveraging Customer Participation for Product Innovation in MNE Subsidiaries” 2018  American Marketing Association Summer Academic Conference (AMA), August 2018,  Boston, USA.
    • “Managing Distributor Interchannel and Intrachannel Behavior” Australia and New Zealand  Marketing Academy Conference 2017 (ANZMAC), December, 2017, Melbourne, Australia. 
    • “How does Channel Exploration Affect the Incumbent Relationship in a Distribution  Network?” Australia and New Zealand Marketing Academy Conference 2017 (ANZMAC),  December, 2017, Melbourne, Australia.


    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

    Log In

    Create an account