PhD (HKBU)
Assistant Professor
Department of Marketing
Office: D746
Tel : (852) 3963 5789
Email : fionatse@hsu.edu.hk
Dr Fiona Tse obtained her Bachelor of Business and Master of Marketing from Griffith University, Australia and Doctor of Philosophy in Marketing from Hong Kong Baptist University. She has several years of teaching experience in introduction to marketing, consumer behaviour, integrated marketing communications, business ethics and corporate social responsibility, etc. Dr Tse's research interests focus on marketing channel strategy, channel relationship, digital platform, and international business. She has published papers in Industrial Marketing Management which is a top international refereed journal specialising in B2B marketing.
D751, 7/F,
School of Business
Lee Quo Wei Academic Building, Yuen Campus,
The Hang Seng University of Hong Kong,
Hang Shin Link, Siu Lek Yuen, Shatin,
New Territories
Tel : (852) 3963 5551
Email : sbus@hsu.edu.hk
Facebook : @sbus.hsuhk.edu.hk