Faculty Members Directory

Dr. Crystal Wu obtained her PhD in Management from Lingnan University. Crystal teaches management related courses including Business Policy and Strategy, Corporate Social Responsibility, Organizational Behavior, Management of Change, Service Leadership, etc. Crystal has provided consultation and supervision on students’ service-learning projects.

Research and Teaching Interests

• Ethics, Consumer Behavior, Online Reviews, Servant Leadership, Service Learning.

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

• Wu, C. X. & Snell, R. S. (2024): Examining the follower-related antecedents and effects of servant leadership in the PRC and Hong Kong, Asia Pacific Business Review, DOI: 10.1080/13602381.2022.2130633.
• Chuang, C. M., Wu, C. X.*, & Snell, R. S. (2023). How do online travel reviews facilitate informed purchase decisions?. Asia Pacific Journal of Tourism Research, 28(4), 323-340. *Corresponding author
• Snell, R. S., Wu, C. X. *, & Lei, H. W. (2022). Junzi virtues: a Confucian foundation for harmony within organizations. Asian Journal of Business Ethics, 11(1), 183-226. *Corresponding author
• Wong, A. H. K., Wu, C. X., Whitla, P., & Snell, R. S. (2022). How LMX and marketing capabilities guide and motivate customer-facing employees’ learning. Journal of Business Research, 138, 161-169. *Corresponding author
• Snell, R., Chan, M., Wu, C. X. & Chan, C. (2019). Service Leadership Emergence through a Service-Learning Programme Involving Summer Internships in Hong Kong. Michigan Journal of Community Service Learning, 25(2), 167-199.
• Chen, T., Snell, R., & Wu, C. X. (2018). Comparing the Effects of Service-Learning versus Non-Service-Learning Project Experiences on Service Leadership Emergence and Meaning Schema Transformation. Academy of Management Learning & Education, 17(4), 474-495.

• Wu, C. X., Liao, Y. E, & Snell, R. “Energizing or depleting? The impact of servant leadership on leaders themselves: a conservation of resources perspective”, presented at 8th World Business Ethics Forum organized by The Hang Seng of Hong Kong, 14-15 June 2023.
• Khurshid, H., Wu, C. X., & Snell, R. S. “Responsible Leadership at a Time of Crisis”, presented at 8th World Business Ethics Forum organized by The Hang Seng of Hong Kong, 14-15 June 2023.
• Wu, C. X., Liao, Y. E, & Snell, R. “Moving with the Times: Technology Adoption by Service Professionals”, presented at 2022 Academy of International Business Asia Pacific Regional Conference organized by The Hang Seng of Hong Kong & University of Nottingham, 7-9 December 2022.
• Lee W. Y. L, Snell, R., Lei H. W. L., & Wu, C. X. “A phenomenological study of mindfulness as a pathway toward socially responsible behaviour”, to be presented at 2022 Academy of International Business Asia Pacific Regional Conference organized by The Hang Seng University of Hong Kong & University of Nottingham, 7-9 December 2022.
• Wu, C. X., Snell, R., & Wang, L. J. “Promoting Cooperative Compliance by Financially Licensed Firms in Hong Kong: A Relational Signaling Perspective”, presented at 2021 Academy of International Business Asia Pacific Regional Conference organized by The Hang Seng of Hong Kong & Mahidol University, 3-5 December 2021.
• Wu, C. X. & Wang, L. J. “The discretionary power of Hong Kong Securities and Futures Commission when conducting inspections on licensed firms”, presented at The 2020 Academy of International Business (AIB) Southeast Asia Regional Conference organized by The Hang Seng of Hong Kong, 8-10 December 2020.
• Wu, C. X. & Snell, R. “How leaders and followers reinforce each other’s human energy sustainability: The role of servant leadership”, presented at The 7th World Business Ethics Forum, organized by Macau University and Hang Seng Management College, Macau & Hong Kong 2-4 December 2018.
• Wu, C. X. “How MNC subsidiaries collaborate with local stakeholders for creating shared value initiatives: A case study of Swire Coca-Cola Beverages Xiamen”, presented at the 27th annual World Business Congress, organized by Hang Seng Management College, at Macau and Hong Kong 10-14 June 2018.
• Wu, C. X. “How servant leaders emerge: exploring the dispositional and situational influences on servant leadership behaviour”, presented at 2018 Postgraduate conference on interdisciplinary and comparative learning: Positioning the Young Scholar for academic excellence, organized by Lingnan University, Hong Kong 24 March 2018.
• Liao, E. Y., Chen, Y., & Wu, X. (2010). Relationship Conflict in the Leader Relationship in China: Goal Interdependence as Antecedent. AOM Annual Conference 2010, Montreal, CA.

• Co-Investigator, Examining the role of Benefit Corporations (B Corps) in deriving shared value and achieving Sustainable Development Goals (SDGs). HK$363,385, Faculty Development Scheme, Funding Body: Research Grants Council, Hong Kong, 2024-2025.
• Co-Investigator, Examining the Social Innovation and Shared Value Processes and Mechanisms of Social Enterprises in Hong Kong. HK$102,325, Financial Support for Pilot Work for Resubmission of FDS Proposal, Hong Kong Metropolitan University, 2022.

Research Grants and Awards

• Research Achievement Award, The Hang Seng University of Hong Kong, AY2022-23.
• Research Achievement Award, The Hang Seng University of Hong Kong, AY2021-22.
• Research Achievement Award, The Hang Seng University of Hong Kong, AY2020-21.

Business and Professional Engagement (including membership)

• Certified Internal Auditor (Inactive).
• Solicitor (admitted in Australia)