Biography

Mr. Eric Chee is a Principal Lecturer, Programme Director of BBA-GB, and Associate Head in the Department of Marketing at the School of Business, the Hang Seng University of Hong Kong. Prior to joining HSUHK, he was a senior executive in a global oil company and international banks in Hong Kong. His research interests include cultural marketing, customer relationship management and marketing communications.

Research and Teaching Interests

• Cultural marketing, customer relationship management, marketing communications

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

• Eric Y.F. Chee, Christy S.W. Ng, Sara S.C. Wong, & Raymond K.C. Leung. (2022). How Nintendo Became One of the World’s Largest Electronic Game Companies: Secret of Success. Academy of Asian Business Review, 6(2), pp.55-80.
• Lawrence Lo, Eric Chee (2016), “Re-examine the Conceptual Frameworks of Conspicuous Consumption”, presented at the 6th Global Business and Finance Research Conference, Taiwan.
• Fanny Chan, Eric Chee (2018), “The Portrayal of Alcoholic Consumption in Movies and its Relative Impacts”, presented at the 27th World Business Congress, Hong Kong.
• Lam, Calvin, Felix Tang, Eric Chee (2018), “Habit Formation Process of In-game Advertising on Unconsciously Activated Behavior”, presented at the 27th World Business Congress, Hong Kong.

Research Grants and Awards

• “Promoting Sustainability Development Goals to Generation Z in Hong Kong,” Sustainable Development Grant, the Institute for Youth Sustainability Leadership, the Hang Seng University of Hong Kong, Co-Investigator.