Biography

Dr Yeung is a senior lecturer of the The Hang Seng University of Hong Kong. She has experience in teaching Principles of Marketing, Marketing Strategy, Marketing Research, Introduction to Business, and International Business. Her research interests are in social media and consumer behavior.

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

Journal Article

• Chan, Sunny H.F., Felix Tang, and Karen K.Y. Yeung (2023), "Courtesy or integrity: what constitutes a stakeholder-caring image?", Asian Journal of Business Ethics, https://doi.org/10.1007/s13520-023-00173-6
• Lo, Lawrence W.T., Haksin Chan, Felix Tang, and K.Y. Yeung (2020), “Consumer Ethics: Insights from Business Professionals,” Asia Pacific Journal of Marketing and Logistics, 32 (3), 664-680
• Yeung, K.Y., and John Stanton (2016), "An Exploratory Study of Hong Kong Consumers’ Use of Social Network Sites (SNS) for Product Information Search", Global Business & Economics Anthology, 2, 181-193

Conference papers

• Tang, Felix, Sunny H. F. Chan, and Karen Yeung (2018), “Antecedents and Consequences of Caring a Brand Image: Implications for Business Practitioners in Hong Kong,” The 27th World Business Congress.