Biography

Dr. Sunny Chan received his Bachelor Degree in Business Administration (first-class honors), his Master Degree in Economics (with distinction), and his PhD degree (in Marketing). He has many years of teaching experience in tertiary institutions, teaching a wide range of courses in marketing, management, economics, and statistics. His research interests include business ethics and word-of-mouth communications.

Research and Teaching Interests

• Business Ethics
• Socially Responsible marketing
• Pro-social consumption

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

Journal Articles 

• Cheong, T. S., Tang, F., Cheng, A., Wojewodzki, M., & Chan, S. (in press). Long-term evolution of business ethics in Hong Kong. International Journal of Business Governance and Ethics. Preprint, Available at SSRN: https://ssrn.com/abstract=4430663 or http://dx.doi.org/10.2139/ssrn.4430663 
• Chan, H. F. S., Tang, F., & Yeung, K. Y. K. (2023). Courtesy or integrity: what constitutes a stakeholder-caring image?. Asian Journal of Business Ethics, 1-28. 
• Chan, F. Y., Chan, H. F., & Tang, F. (2017). The effect of perceived advertising effort on brand perception: implication for retailers in Hong Kong. The International Review of Retail, Distribution and Consumer Research, 27(1), 78-93.

Conference papers

• Haksin Chan and Sunny Chan (2023), "Heuristic Processing of Pictures in Product Reviews", The ANZMAC 2023 conference
• Chan, Sunny & Haksin Chan (2022), "Platform design and review favourability: a construal level perspective", The ANZMAC 2022 conference. 
• Tang, Felix, Sunny H. F. Chan, and Karen Yeung (2018), “Antecedents and Consequences of Caring a Brand Image: Implications for Business Practitioners in Hong Kong,” The 27th World Business Congress. 
• Lau, Alex, Sunny Chan, and Haksin Chan (2018), “Effects of Photos on eWOM effectiveness,” The 27th World Business Congress. 
• Chan, Fanny F. Y., Sunny H. F. Chan, and Felix Tang (2014), “Learning-orientation and Trustworthiness: Two key components of corporate image in the Asian retail context,” 2014 Global Marketing Conference. 

Business and professional engagement (including membership)

• Editorial Review Board Member, Journal of Global Scholars of Marketing Science (2023 – present)
• Ad Hoc Journal Reviewer:
  • Asian Journal of Business Ethics
  • Journal of Research in Interactive Marketing