Biography

Dr Ho has over ten-year experience in top management positions of multinational information technology and restaurant chain. In his PhD research, he conceptualised the consumers’ virtual community behaviours. The research examined the significance of distinct determinants in driving self-disclosure (posting) and non-self-disclosure activities (viewing). The research findings improve the understanding of the Commitment-Trust Theory and MOA Theory in the context of virtual communities, which may serve as operational guidelines to practitioners, promoting member participation in posting and/or viewing and allowing their virtual communities to achieve or sustain success.

Research and Teaching Interests

• Internet Marketing
• Online Consumer Behaviours
• Retail and Channel Management
• Strategic Marketing

Intellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)

• Ho, K.W. (2018) "To View or to Post?: Examining the Relational Determinants and MOA Determinants of Consumers' Virtual Community Behaviors", The 27th World Business Congress
• Author of business case chapter about "Ka Hing Supermarket" in "真‧君子商贏之道"
• Ho, K.W. & Chou, T.J. (2009). “To lurk or to post?: A conceptualization of consumers’ virtual community behaviours,” ANZMAC, Australian & New Zealand Marketing Academy

Business and Professional Engagement (including membership)

• Member of The Australian and New Zealand Marketing Academy