Biography

Professor Shintaro Okazaki is Chair in Marketing at King’s Business School. He obtained his PhD. from the Autonomous University of Madrid, Spain. Shintaro has authored over 100 articles and book chapters on advertising and marketing over his career. He also has more than 20 years industry experience, including a managerial position at a multinational corporation in Tokyo.

Selected Publications

1. Liu-Thompkins, Y., Okazaki, S., & Li, H. (2022). Artificial empathy in marketing interactions: bridging the human-AI gap in affective and social customer experience. Journal of the academy of marketing science, 50(6), 1198-1218. https://doi.org/10.1007/s11747-022-00892-5
2. Hewett, K., Okazaki, S., & Price, L. L. (2022). Marketing and Public Policy in a ‘Runaway World’: A Commentary. Journal of Public Policy & Marketing, 41(3), 211-212. Article 2. https://doi.org/10.1177/07439156221093598
3. Okazaki, S., Plangger, K., Roulet, T.& Menéndez, H.D. (2021). Assessing stakeholder network engagement. European Journal of Marketing, 55(5), 1359-1384. https://doi.org/10.1108/EJM-12-2018-0842