Managing Pre-consumption and Consumption Touchpoints to Enhance Brand Experience for Greater Brand Equity
- Written by Benjamin Yau
- Published in Research Seminar Series, Research Seminar Series - Department of Marketing
- Permalink
| Date: | 8 March 2018 (Thursday) |
| Time: | 2:30 – 4:00 p.m. |
| Venue: | D404 Lee Quo Wei Academic Building |
| Speaker: | Prof LUK Ting Kwong, Sherriff |
| Topic: | Managing Pre-consumption and Consumption Touchpoints to Enhance Brand Experience for Greater Brand Equity |
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- motopress-ce-save-in-version:
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