Managing Pre-consumption and Consumption Touchpoints to Enhance Brand Experience for Greater Brand Equity

Date:8 March 2018 (Thursday)
Time:2:30 – 4:00 p.m.
Venue:D404 Lee Quo Wei Academic Building
Speaker:Prof LUK Ting Kwong, Sherriff
Topic:Managing Pre-consumption and Consumption Touchpoints to Enhance Brand Experience for Greater Brand Equity

 

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