Marketing Lecture Series
- Written by Benjamin Yau
- Published in Research Seminar Series, Research Seminar Series - Department of Marketing
- Permalink
| Date: | 10 January 2018 (Wednesday) |
| Time: | 2:30 – 5:30 p.m. |
| Venue: | D503 Lee Quo Wei Academic Building |
| Speakers & Topics: | Dr CHAN Fong Yee, Fanny The Role of Humour in Product Placement |
| Dr YANG Xin, Morgan Does Voluntary Association Activity Reduce Employment Discrimination against Immigrants? Evidence from 38 Countries |
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| Dr CHAN Hak Sin, Haksin Motivating Reward Pursuit with Strategic Communication |
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| Dr LI Dongmei Does Multicultural Experience Lead to Boycott Counterfeit Consumption? The Moderating Role of Cultural Identification |
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| Dr TANG Tzu Lung, Felix Modelling High-risk Pharmaceuticals and Dietary Supplements Consumption Behaviour |
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| Dr LO Wing To, Lawrence Re-examining the Conceptual Frameworks of Conspicuous Consumption |
- motopress-ce-save-in-version:
- 2.0.3
