Marketing Research Seminar Series
- Written by Benjamin Yau
- Published in Research Seminar Series, Research Seminar Series - Department of Marketing
- Permalink
| Day 1 | |
| Date: | 22 March 2018 (Thursday) |
| Time: | 2:00 p.m. |
| Venue: | D601 Lee Quo Wei Academic Building |
| Speakers & Topics: | Dr NG Holly International Sales Promotion |
| Dr LI Siu Keung, Terence Cultural Impacts on Formulating Global Marketing Strategies |
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| Dr CHEN Annie Examining Consumers’ Intentions to Dine at Luxury Restaurants while Traveling |
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| Day 2 | |
| Date: | 23 March 2018 (Friday) |
| Time: | 3:15 p.m. |
| Venue: | A412 S H Ho Academic Building |
| Speakers & Topics: | Dr LEE Lok Man, Joseph Brand Equity and Repurchase Intention: Investigating the Moderating Effects of Justice Perceptions and Attribution of Retail Consumers |
| Dr ZENG Jing, Kevin Progress Framing and Consumer Motivation: Studies in the Loyalty Program Context |
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| Dr LEUNG Kin Keung, Vincent Explorative versus Exploitative Alliances: Evidence from the Glass Industry in China |
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| Dr WONG Hiu Kan, Ada An Exploratory Study on the Social Enterprise Sector in Hong Kong |
- motopress-ce-save-in-version:
- 2.0.3
