Marketing Research Seminar Series

Day 1
Date:22 March 2018 (Thursday)
Time:2:00 p.m.
Venue:D601 Lee Quo Wei Academic Building
Speakers & Topics:Dr NG Holly
International Sales Promotion
Dr LI Siu Keung, Terence
Cultural Impacts on Formulating Global Marketing Strategies
Dr CHEN Annie
Examining Consumers’ Intentions to Dine at Luxury Restaurants while Traveling
Day 2
Date:23 March 2018 (Friday)
Time:3:15 p.m.
Venue:A412 S H Ho Academic Building
Speakers & Topics:Dr LEE Lok Man, Joseph
Brand Equity and Repurchase Intention: Investigating the Moderating Effects of Justice Perceptions and Attribution of Retail Consumers
Dr ZENG Jing, Kevin
Progress Framing and Consumer Motivation: Studies in the Loyalty Program Context
Dr LEUNG Kin Keung, Vincent
Explorative versus Exploitative Alliances: Evidence from the Glass Industry in China
Dr WONG Hiu Kan, Ada
An Exploratory Study on the Social Enterprise Sector in Hong Kong

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