• Marketing Research Seminar Series

    Day 1
    Date:22 March 2018 (Thursday)
    Time:2:00 p.m.
    Venue:D601 Lee Quo Wei Academic Building
    Speakers & Topics:Dr NG Holly
    International Sales Promotion
    Dr LI Siu Keung, Terence
    Cultural Impacts on Formulating Global Marketing Strategies
    Dr CHEN Annie
    Examining Consumers’ Intentions to Dine at Luxury Restaurants while Traveling
    Day 2
    Date:23 March 2018 (Friday)
    Time:3:15 p.m.
    Venue:A412 S H Ho Academic Building
    Speakers & Topics:Dr LEE Lok Man, Joseph
    Brand Equity and Repurchase Intention: Investigating the Moderating Effects of Justice Perceptions and Attribution of Retail Consumers
    Dr ZENG Jing, Kevin
    Progress Framing and Consumer Motivation: Studies in the Loyalty Program Context
    Dr LEUNG Kin Keung, Vincent
    Explorative versus Exploitative Alliances: Evidence from the Glass Industry in China
    Dr WONG Hiu Kan, Ada
    An Exploratory Study on the Social Enterprise Sector in Hong Kong


    D751, 7/F,
    School of Business
    Lee Quo Wei Academic Building, Yuen Campus,
    The Hang Seng University of Hong Kong,
    Hang Shin Link, Siu Lek Yuen, Shatin,
    New Territories

    Contact Us

    Tel : (852) 3963 5551
    Email : sbus@hsu.edu.hk
    Facebook : @sbus.hsuhk.edu.hk

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