PARKnSHOP X HSUHK MKT Idea Co-creation Programme
- Written by Cherry Leung
- Published in Marketing News
- Permalink
The Department of Marketing and PARKnSHOP co-organised an Idea Co-creation Programme which encouraged students to use their creativity and apply the knowledge learnt in the classroom to real-world scenarios.
About 30 students in seven teams participated in the competition on 22 February 2024. After attending a workshop to learn about the branding concept of PARKnSHOP’s new mascots, students had less than two hours to come up with campaign ideas, then presented their new brand identity strategies to a judging panel consisting of representatives from HSUHK and PARKnSHOP management.
HSUHK students’ performance was highly recognized and internship opportunities in PARKnSHOP’s Marketing Department were offered to students who showed great potential.
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