Sharing on the Brand Building of Hong Kong Airlines by the Deputy General Manager
- Written by candyng
- Published in Marketing News
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![](https://sbus.hsu.edu.hk/wp-content/uploads/2017/11/HK-Airlines_2.jpg)
On 8 November 2017, Mr. Jordan Cheung, the Deputy General Manager of Global Marketing of Hong Kong Airlines gave a sharing about brand building. The seminar enlightened a full-house audience, including teachers and students.
In the sharing, Mr. Cheung discussed about how Hong Kong Airlines has successfully built up its brand positioning “Fresh and Very Hong Kong” within a decade through both offline and online platforms. He also introduced the various marketing strategies that Hong Kong Airlines has adopted in facing the ever-changing marketplace.
Illustrating with his crisis management experiences, Mr. Cheung encouraged students to think out of the box and to approach problems and challenges in new and innovative ways.
![HK Airlines_1 HK Airlines_1](https://sbus.hsu.edu.hk/wp-content/uploads/2017/11/HK-Airlines_1.jpg)
Souvenir presentation to Mr. Jordan Cheung from Hong Kong Airlines by Mr. Eric Chee, Associate Head of the Department of Marketing.
![HK Airlines_2 HK Airlines_2](https://sbus.hsu.edu.hk/wp-content/uploads/2017/11/HK-Airlines_2.jpg)
Mr. Jordan Cheung shares about the brand building of Hong Kong Airlines.
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