Sharing on the Brand Building of Hong Kong Airlines by the Deputy General Manager
- Written by candyng
- Published in Marketing News
- Permalink
On 8 November 2017, Mr. Jordan Cheung, the Deputy General Manager of Global Marketing of Hong Kong Airlines gave a sharing about brand building. The seminar enlightened a full-house audience, including teachers and students.
In the sharing, Mr. Cheung discussed about how Hong Kong Airlines has successfully built up its brand positioning “Fresh and Very Hong Kong” within a decade through both offline and online platforms. He also introduced the various marketing strategies that Hong Kong Airlines has adopted in facing the ever-changing marketplace.
Illustrating with his crisis management experiences, Mr. Cheung encouraged students to think out of the box and to approach problems and challenges in new and innovative ways.
Souvenir presentation to Mr. Jordan Cheung from Hong Kong Airlines by Mr. Eric Chee, Associate Head of the Department of Marketing.
Mr. Jordan Cheung shares about the brand building of Hong Kong Airlines.
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