2016/17 Marketing Seminar 3

Colleagues of Department of Marketing shared their recent research projects on 21 July 2017. Four contemporary marketing topics were discussed, including
Dr. Morgan Yang: Pursuing (In)congruent Rewards in Loyalty Program: Motivation from Progress Feedback Framing Effects
Dr. Haksin Chan: Bolstering New Product Reviews in the Digital World
Dr. Lawrence Lo: Re-examining the Conceptual Frameworks of Conspicuous Consumption
Dr. Kenneth Kwong: Do Brand Images Moderate the Performance Effects on Customer Postpurchase Evaluation: An Empirical Study of Quick-casual Restaurants.
The audience interacted actively with the presenters throughout the seminar.