2015/16 Marketing Seminar 1
- Written by Benjamin Yau
- Published in Marketing News
- Permalink
A research seminar was organised by the Department of Marketing on 29 October 2015. The first presentation,“Does Third-party Logistics Create a Synergistic Effect on Firm Performance?” was delivered by Dr Kenneth Kwong, Assistant Professor of the Department of Marketing. The second presentation topic was “The Effect of Prior Disclosure of Product Placement in Movies”, delivered by Dr Fanny Chan, Assistant Professor of the Department of Marketing. The audience interacted actively with the presenters throughout the seminar.
Dr Kenneth Kwong’s lively presentation
Dr Fanny Chan illustrated the concept of product placement with practical examples
- motopress-ce-save-in-version:
- 2.0.3
