Research Seminar on “Signaling Trust vs. Perceived Risk: An Empirical Test of Consumer Evaluations of Corporate Heritage Brand Extension”
- Written by Benjamin Yau
- Published in Research Seminar Series, Research Seminar Series - Department of Marketing
- Permalink
| Date: | 14 December 2018 (Friday) |
| Time: | 3:00 p.m. |
| Venue: | A315 Block A |
| Speaker: | Prof Lianxi ZHOU Professor of Marketing and International Business Goodman School of Business (GSB) Brock University, Canada |
| Topic: | Signaling Trust vs. Perceived Risk: An Empirical Test of Consumer Evaluations of Corporate Heritage Brand Extension |
